Search

NEW YORK -- Friendly Ice Cream will tap into the fascination tweens have for extreme sports with the summer launch of its first kid-centric ice cream, Team Xtreme, to be [...]

NEW YORK -- Capitalizing on the health and wellness trend, egg substitute Egg Beaters will launch the first TV ads in the brand's history. Fifteen and 30-second versions of a [...]

NEW YORK -- Twinings Tea said it would attempt to raise its profile in the U.S. early next year with a planned $10 million campaign to fete its 300th anniversary. [...]

NEW YORK -- Manischewitz plans to tap into the growing popularity of kosher foods among mainstream consumers with the launch this spring of several products with wide appeal, backed by [...]

NEW YORK -- Aurora Foods' flagship frozen brands, including Mrs. Paul's, Aunt Jemima and Lender's Bagels, were on the brink of bankruptcy when Pinnacle Foods bought the company earlier this [...]

NEW YORK -- Land O'Frost, marketer of packaged sliced lunch meats, will mount a back-to-school in-pack promotion this month tied to the DVD trivia game, Scene It? The Searcy, Ariz.-based, [...]

NEW YORK -- Elsie the Cow, one of the most recognized brand icons in retailing, will make a comeback as the main attraction in the first national print campaign mounted [...]

NEW YORK -- Lipton Cup-A-Soup wants to become the 'workingman's ally' in a $10 million national ad effort that repositions the brand as a healthy and convenient snack. The TV [...]

NEW YORK -- Omnicom's TBWA\Chiat\Day is preparing an ad push for Uncle Ben's new Ready Rice, the client confirmed. The Playa del Rey, Calif., agency was unavailable for comment. The [...]

NEW YORK--General Mills has enlisted Tiger Woods and Golf Digest for a promotion to be packaged with 1 million boxes of Wheaties next month. A 22-page booklet called The Making [...]

NEW YORK--Expanding its effort to address concerns over food quality and purity, Tyson Foods touts its chickens as steroid-and hormone-free in a $20 million national print effort from DDB Chicago [...]

HOT BUTTONS Not just for kids but baby boomers, too; the fortified/organic factor OVERALL Flat spending expected DARK HORSE Will cereal makers be able to recapture a fading audience of [...]

NEW YORK--Balance Bar, making inroads into the $1 billion diet bar category, will launch Jenny Craig Nutrition Bars next month backed by a $5 million campaign tagged 'Tastes great. Lose [...]

Boston Market Line Gets a $29 Mil. Push NEW YORK--DDB is supporting Heinz Frozen Foods' rollout of its new Boston Market Home Style line with $29 million in marketing support. [...]

RESPONDING TO COMMON complaints that canned tuna is not really chunky, but mushy, Jessica Simpson's favorite tuna brand, Chicken of the Sea, is bowing a reformulated 'chunkier' chunk light tuna [...]

NEW YORK Looking to unify its ad message across all brands, Campbell Soup Co. is hooking up with a team of food experts in a $100 million marketing campaign tagged, [...]

NEW YORK -- Cramer-Krasselt plays up Birds Eye's fresh positioning in a $20 million launch campaign for the client's Hearty Spoonfuls line of frozen soups. A television spot that broke [...]

NEW YORK--Campbell Mithun's campaign for Heinz's Classico pasta sauces positions the brand as one that offers gusto and passion to adventurous consumers who enjoy intense flavors. TV and print work [...]