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BDDO South was rocked by the exit of both a top client and its top executive. Will Uncle Sam become the ultimate client? It seems so, since the federal government [...]

The second annual special report on World Wide Web agencies and interactive services advertising agencies is provided in 1996. There are 10 agencies that are purported to be the best and 10 that are expected to reach that level in the future. The agencies include Agency.com, Avalanche, Dahlin Smith White and CKS Group., Our second annual special report on the interactive agencies and upstart Web design shops behind some of the best efforts in new media marketing: 10 at the top, and 10 [...]

The 1994 OBIE Awards honored the best in outdoor advertising. The medium is difficult to master, but the winners all showed a freshness of expression that was able to communicate a clear message. The use of outdoor advertising is growing, driven in part by technological improvements that make the production of outdoor copy easier. The year's best outdoor advertisement was created by Fly-By-Night Advertising's Stephan Pytel and Steve Platto., This year's crop of OBIE winners reflects the heritage of the outdoor medium: simple, direct and entertainingly visual. Bill Bernbach raised the quality of work on the medium to a [...]

Long Haymes Carr Inc (LHC) was chosen the 1996 Southeast regional advertising agency of the year. LHC billings increased 100% for 1996, over 1995 revenue to $232 million. Client accounts increased from 11 at the beginning of 1996 to 23 by the end of the year. LHC added Wachovia Bank, BellSouth Cellular and One Valley Bank to its client list in 1996 and did not lose any accounts during the year., Musical Chairs Change dominated the Southeast agency community as key players altered their personas, either by new faces in senior management, mergers/acquisitions, key account losses or shifts in operating philosophy. [...]

Original programming has become the name of the game at many cable channels When cable channel executives gathered at the National Cable Television Association annual get-together in New Orleans two [...]

If staff members of Cramer-Krasselt in Orlando, Fla., are not big-time movie buffs, they better learn to love motion pictures in a hurry. The agency has been awarded the advertising [...]

Rockett Burkhead & Winslow, which has worked with the Special Olympics World Summer Games since 1996, received a nice surprise this year. The Raleigh, N.C., agency created a positioning and [...]

Aims to Speed Growth by Bringing Hughes Advertising Into Fold ATLANTA--Cole Henderson Drake, frustrated by slow growth, last week announced it had acquired Hughes Advertising. Both shops are head -quartered [...]

Miami Shop Wins Furniture Retailer's Broadcast, Print Advertising ATLANTA--Levitz Furniture made an agency selection last week in a review that began in March. In doing so, the company made Harris [...]

ATLANTA--Describing its approach to the review as 'coming in under the radar,' O'Connor Kenny Partners last week was named to handle a summer marketing program for Hard Rock Cafe International. [...]

ATLANTA--If Austin Kelley Advertising is to maintain its claim on the $10 million advertising account of Churchs Chicken, the Atlanta shop will have to fend off a formidable trio of [...]

A group of advertising agencies in the Baltimore-Washington, D.C., region has pooled its resources and launched a promotional campaign last week in The Washington Post. The collective includes D.C. agencies [...]

Clockwork's Job Is to Create a Quality Brand Position for the Rum ATLANTA--Clockwork Advertising here, which handles some project work for the Coca-Cola Co., last week added the rum. The [...]

Begins Review for $15 Mil, Consumer Portion of Varilux Account ATLANTA--Officials with Essilor of America have placed the $15 million consumer portion of their Varilux lenses advertising account into review [...]

ATLANTA--Essilor of America has placed the $15 million consumer portion of its Varilux lenses account into review and is considering shops in Atlanta, Texas and New York. Thirteen agencies have [...]

Mike Hughes got the scare of his life-and he is still pursuing his passion: advertising THIS MAY BE A BANNER YEAR for The Martin Agency and its president, Mike Hughes. [...]

THE KELLYS A big night for Arnold and a coming-out party for Austin Kelley THE MONEY. WHO GETS THE MONEY? THAT question was top of mind at Arnold Communications following [...]

ATLANTA--The Hard Rock Cafe is evaluating two agencies for a $4-6 million U.S. image assignment that could include media duties, said HRC vice president of marketing Dave Gust. The rock [...]

McKinney & Silver Pens Consumer Praise in `Letters' Campaign ATLANTA--The Casablanca Fan Co. shares some faux mail compliments from satisfied customers in a quirky new print effort breaking this month [...]

ATLANTA--Turner Broadcasting System unveiled its 18th cable channel last week, Turner South, which will debut this fall in Alabama, Georgia, Mississippi, South Carolina, Tennessee and parts of North Carolina. Turner [...]

Crispin Porter & Bogusky has done some brazen things for its anti-tobacco client in Florida, but a new TV spot is the personification of brass. Early commercials in the Miami [...]

Retail Chain Initiates Closed Review for Its $100 Mil. Ad Account ATLANTA--Fueled in part by ambitious expansion plans, Lowe's Cos. officials said last week that they have placed the company's [...]

ATLANTA--McDonald's has tapped Hispanic ad shop del Rivero Messianu Advertising in Coral Gables, Fla., over Chicago agencies DDB Needham and Burrell Communications to handle mainstream creative aimed at adults for [...]

Webb Arrives From Ogilvy; National Golf Course Owners Sign On Jim Osterman ATLANTA - Officials with Rawle-Murdy Associates in Charleston, S.C., announced last week they had recruited a co-creative director [...]

Jim Osterman ATLANTA - While the lockout of players by owners of National Basketball Association franchises threatens the 1998-99 season, there is ongoing playoff action taking place in the front [...]

Acquires Slazenger Golf's Advertising, Suburban Lodges' Media Jim Osterman ATLANTA - J. Walter Thompson here made two account acquisitions last week, reeling in a pair of clients with large ambitions. [...]

Invites Incumbent Martin, Trone, Wiley to Restart Its Marketing Jim Osterman and Angela Dawson ATLANTA - HealthTex, a division of VF Corp. and manufacturer of infant and children's clothing, has [...]

Teams Sportswear, Gear With Golf Account Jim Osterman ATLANTA - After a review that began last May, The Westlake Group has been named winner of the recently consolidated advertising account [...]

ATLANTA - Courtney & Watson Advertising in Miami has been appointed to handle the Hispanic marketing initiative for Oreck Corp. vacuum cleaners. The client, a manufacturer of high-end vacuums based [...]

Visit Florida Renews Contract With Incumbent's Tampa Office Jim Osterman ATLANTA - Officials with Fahlgren in Tampa, Fla., got a shock two weeks ago when they attended a board of [...]

2 Site Visits Will Replace Pitch Formalities Jim Osterman ATLANTA - The fresh business unit of the Florida Department of Citrus has decided on two finalists in its mandated advertising [...]

ATLANTA - Surety Technologies has assigned its $1 million advertising account to West & Vaughan in Durham, N.C., without a review. There was no incumbent on the business. The client, [...]

With Georgia First in Line to Deregulate, Utility Awards State Job ATLANTA--As Georgia prepares to become the first state to deregulate its natural gas industry, Fitzgerald & Co. here has [...]

Susan Dubuque of MSI Advertising Marketing Public Relations in Richmond, Va., recently received a unique creative kudo in her local market. Dubuque was honored at the conference of the Society [...]

ATLANTA--G&L Group in Fort Lauderdale, Fla., picked up several new advertising accounts recently. The combined billings of those business acquisitions represent an increase of more than $7 million for the [...]

'On the Same Wavelength' in Chattanooga Jim Osterman ATLANTA - A small Chattanooga agency edged two other Tennessee shops to win the $4 million account of ChaseTel Wireless Communications. The [...]

Hotel Will Pick Leslie or Sawyer This Week Jim Osterman ATLANTA - Officials with The Ritz-Carlton Hotel Co. will decide this week on a new agency for their $5 million [...]

Retains $5 Mil. Account of Florida College Jim Osterman ATLANTA - Gilbert & Man jura Marketing (G&M) is going back to school, having survived a mandatory review and retained the [...]

N.Y., L.A. Specialists Have Met Store's William Cook Agency Cristina Merrill and Jim Osterman NEW YORK - Winn-Dixie Stores is considering unbundling its $60 million media buying account, according to [...]

* At least three agencies are pitching the $60 million media buying business of supermarket chain Winn-Dixie Stores: Creative Media and Zenith, both in New York, and Carat ICG in [...]

NEW YORK--At least three agencies are pitching the $60 million media buying business of supermarket chain Winn-Dixie Stores: Creative Media and Zenith, both in New York, and Carat ICG in [...]

Atlanta Shop Recruits Ewing From The Richards Group in Dallas Jim Osterman ATLANTA - The six-month search for a new creative leader of Fletcher Martin Associates ended last week with [...]

15-Second TigerPaw TV Spot Leads Off $15 Mil. Marketing Effort David Kiley and Jim Osterman ATLANTA - Backing its entry into the growing 'flat prevention' and 'continued mobility' aftermarket tire [...]

ATLANTA - As the review for the Ritz-Carlton Corp. reaches its stretch run, an Atlanta agency has joined the list of finalists for the $5 million advertising account. Clockwork Advertising [...]

United Services Automobile Association Begins Search for Agency Steve Krajewski and Jim Osterman DALLAS - United Services Automobile Association, a provider of insurance and financial services primarily for military personnel [...]

ATLANTA - Austin Kelley Advertising here has been named agency for the Mercedes-Benz Credit Corp. Billings on the account were not disclosed. The client is a wholly owned subsidiary of [...]

DEREGULATION IN THE utility business has sent companies scrambling to establish a brand for themselves, lest they get trapped in a low-price rate war. Evantage, the energy services division of [...]

MUCH WAS RIDING on the inaugural effort from Just Partners for Crestar Financial Corp. After all, the Richmond-based client had not used the services of an ad agency in five [...]