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The article focuses on unique advertising methods, including text messaging, casino resorts are using in an effort to gain public attention in China, where gabling advertising is illegal and prohibited. A discussion of the methods the Grand Lisboa, Wynn Macau and Las Vegas Sands Corp. casinos are using is presented.

The article reports that several U.S. regulators including the Federal Trade Commission and Food and Drug Administration have proposed restrictions on advertising aimed at children and teenagers for foods containing high quantities of sugar, sodium, and saturated fats.

The article discusses political advertisement on radio and television and the emergence of third-party advertisements called 527 ads, named after the section on tax law concerning them. It is said that rules for financing 527 ads are more lax and the ads can be funded by unknown donors. A Republican election lawyer from Denver, John Zakhen says that the 527 ads have no obligation to voters for what it says. Mr. Zakhen cites the 527 ads that has hurt the campaign of John Kerry's 2004 presidential bid.

The article reports on the move of discount airline Ryanair to challenge the decision of the British Advertising Standards Authority that the airline breached the advertising code in the country. Ryanair communications head Peter Sherrard states that the airline will continue to ignore the rulings of the Authority. The authority has no legal power and depends on media outlets to refuse the publication of advertisements that it deems inappropriate. The authority received 22,429 complaints and ruled that 457 advertisements breached the code in 2006.

Reports that advertisers in the United States are gaining more extensive First Amendment protection of free speech. How the government has imposed consumer-protection rules on advertisers to limit what they can and cannot say; Discussion of court cases which have questioned the rights of commercial speech; How so-called vice businesses, such as tobacco and alcohol, started the debate when laws were passed restricting their advertising on moral and health grounds.

Reports that the Chinese government issued trial online advertising licenses to several Internet firms. Provisions of the pilot permits; Significance of the right to sell online advertisements to the country's Internet industry; Views of industry executives on the move.

Focuses on the policy of the Financial Accounting Standards Board which allowed companies book revenues from advertising barter transactions in the United States. Impact of the regulation on Internet companies; Comments from Robert Willens, a managing director at Lehman Brothers Inc.; Percentage share of barter transactions in VerticalNet Inc. total revenues in the third quarter of 1999.

Reports on the action done by the United States Federal Trade Commission (FTC) against false and unsubstantiated claims in ads and infomercials. Charges filed by the FTC against iMall Inc.; Terms under a settlement; Details on charges of making unsubstantiated advertising claims settled by Home Shopping in 1996.

Reports a decision by the Federal Trade Commission (FTC) in July 1995 to review the use of `made in USA' in product advertising. Details of FTC's review plans; Accusations of the FTC against Hyde Athletic Industries Inc. and New Balance Athletic Shoes Inc. for deceptive mention of `made in USA' in their advertisements.

Reports on the ban by Britain's Advertising Standards Authority of the advertisement of Calvin Klein's Obsession cologne featuring Kate Moss. Reasons for the decision.

Reports that the tobacco industry suffered a second legal setback in a week in April 1997 when the Supreme Court refused to hear a challenge to a Baltimore law that bans cigarette and liquor advertising on billboards and other outdoor locations. Lower-court ruling that boosted the government's authority to limit ads that might reach children left in place by the justices; How the ruling could hurt the industry's challenge to tobacco regulation by the US Food and Drug Administration.

Points out the strategy that Anheuser-Busch Cos. is considering for advertising at the 1998 World Cup soccer tournament in France. The French law restricting alcohol and tobacco advertising; The failure of intensive lobbying efforts with the French government by Anheuser-Busch; The development of a plan to leave designated billboards inside the stadium blank and project computer-generated Budweiser images on the blanks for television transmissions outside of France.

Reports on British advertising regulators' banning of an advertisement depicting labor leader Tony Blair with demonic red eyes. Ad's violation of industry codes against portrayal of politicians in an adverse or offensive way, according to the Advertising Standards Authority; M&C Saatchi as creator of the advertisement.