1. Rivals Samsung, Sony united in flat-screen-TV venture
- Author
-
Ramstad, Evan and Dvorak, Phred
- Subjects
Samsung Electronics Company Ltd. -- Product development ,Samsung Electronics Company Ltd. -- Joint ventures ,Samsung Electronics Company Ltd. -- Market share ,Sony Corp. -- Product development ,Sony Corp. -- Joint ventures ,Sony Corp. -- Market share ,Consumer electronics industry -- Product development ,Consumer electronics industry -- Joint ventures ,Consumer electronics industry -- Marketing ,Flat panel displays -- Product introduction ,Flat panel displays -- Product development ,Electrical equipment and supplies industry -- Product development ,Electrical equipment and supplies industry -- Joint ventures ,Electrical equipment and supplies industry -- Marketing ,Company marketing practices ,Company joint venture ,Company market share ,Consumer electronics industry ,Flat panel display ,News, opinion and commentary - Abstract
Recognizing Samsung's increasing market prominence, Sony instigated a 50-50 joint venture between the companies to produce and market flat-panel television sets.
- Published
- 2004