16 results on '"Authors -- Marketing"'
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2. Web sites offer unsung writers chance to sing
3. What's an author to do with no blurb on the book jacket? Newcomers are accustomed to plugs, but old-timers just don't have the time
4. Marketing tactics help canny writer push his thrillers; ex-ad man James Patterson creates a 'brand' (him) with TV, tours and tie-ins; 'This is not Madame Bovary.'
5. All those words, and so little time to read them
6. Gems in the bilge
7. Even a hot new novel must sell itself; publishers plan little marketing and hope word-of-mouth will wake season's sleeper
8. Easily, Peter Lance could write a book on flogging a novel; mystery 'First Degree Burn' should catch fire soon at bookstores everywhere
9. Unknown novelist wins a following through web site; Nan McCarthy uses a mixture of luck, self-promotion to sell on-line romance
10. Anne Rice and Tom Clancy aspire to be Bugs Bunnies
11. Book industry is targeting avid readers with author tours and club programs
12. Literary world is debating how much of a huckster a book writer should be
13. Author to bypass publisher for fans
14. From hardcover to paper, how a blockbuster was born; a calculated approach for 'Eat, Pray, Love': memoir hits a nerve
15. Book channel bound for Internet; CBS's Simon & Schuster to launch author videos via You Tube, other sites
16. Authors invest in their own publicists to ensure books are not overlooked
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