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Examine the relationship between webometrics ranking and the quality of education and research in academic institutions in Kenya; and suggest appropriate solutions to enhance the practice. Descriptive survey design applied quantitative and qualitative research where structured questionnaire and document reviews were used to collect data from the respondents. Webometrics ranking promotes quality of education and research in academic institutions through visibility that showcases research activities and enriches knowledge. Collaboration and partnerships was the leading strategy for high webometrics ranking practice and performance in academic institutions. Numerous strategies were recommended for maintaining and improving webometrics ranking performance including use of web champions, marketing and awareness. Practice of webometrics ranking as a basis for evaluating performance in institutions of higher learning and education is gaining momentum worldwide. Excellence performance based on webometrics matrix provides practical lessons, suggestions and local solutions for other institutions of higher learning. Webometrics ranking promotes quality research and education in institutions of higher learning; provides public information on academic standing and performance; fosters competition in academic institutions; provides evidence that stimulates the evolution of centres of excellence; and enhances additional rationale for allocation of funds. Practice supports teaching, research related activities and scholarly communications that promotes the need for development of standards and policies in higher education and learning. Fundamental in fostering competition and promoting quality education and research through enrichment of knowledge and content repositories. Strategies for sustainable webometrics ranking performance need to be stipulated in achieving excellence performance in higher education and learning.