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For a new technology to successfully reach a market, especially a conservative market segment like the building industry, it has to have a profound foundation based on sound reasoning. The philosophical and visionary foundations for ETFE cladding technology were well laid by Buckminster Fuller, Frei Otto, Ted Happold and Ian Liddell, among others. During the past three decades, the translation from vision to reality, and from experimental projects to broad acceptance and application in the industry have required risk-taking and innovation.