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Insurance companies are process-oriented organizations which are continuously faced with pressure to improve business performance such as increased profitability, providing quality services to consumers, but also the return value to shareholders. During the business process management a winning combination proved to be one that allows improving business performance and creating competitive advantage. Although the indicators of global economic crisis conditioned by crisis circumstances show a decline in business activities of insurance companies, it is reasonable to expect better business results in the coming years. Business Process Management should be on top business priorities of the company because of its significance and importance. This paper presents the analysis of the impact of business process management that improves business performance of insurance companies in the Republic of Croatia. [ABSTRACT FROM AUTHOR]