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This paper seeks to shed some light on the digital convergence within the context of industry convergence. This paper pursues an exploratory research about the strategic implications of the digital convergence. In the context of convergence this paper examines the drivers of digital convergence for open market business. Findings indicate that for big and small firms alike, it is not easy to survive and succeed in the new digitalized competition, as success in digital convergence depends on having the proper business strategy. New businesses models create by digitization have been the driving force behind converging markets and industries structures. Integration of new functionalities, e.g. music players and digital cameras, into mobile terminal is the essence of device convergence. [ABSTRACT FROM AUTHOR]