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Paper is one of the most common wastes produced by humans, this paper waste is often found in household activities as well as offices and schools. Processing recycling of paper can add many advantages including being able to reduce waste in the environment, save energy, reduce the impact of global warming and can also generate income. This recycled paper can also be used to make various handicraft products that can be made by people who have creative values and an artistic spirit. The works of this recycled paper can be used as home decoration knick-knacks, stationery and office equipment, You can also make unique and creative multi-purpose containers that housewives can be interested in. Apart from that, they can be used for materials for student craft assignments as well as school students. Paper waste management certainly requires more attention, this can be overcome by efforts to reduce it by converting paper waste into recycled paper which has a selling value and is useful.

This study aims to answer three problems, namely: 1. Does Brand Equity have a significant effect on Purchase Decision? 2. Does Consumer Psychology have a significant effect on the decision to purchase goods? 3. Does Brand Equity and Consumer Psychology have a significant effect on Purchase Decision? Data collection was carried out using several sources and exploiting books, documents, the internet and other relevant sources. The research was analyzed using annotated bibliography analysis method. The results of the study show that Brand Equity has a significant influence on purchasing decisions. Consumer psychology also has a significant influence on purchasing decisions. Taken together, Brand Equity and Consumer Psychology have a significant effect on purchasing decisions. Among the two independent variables there is one variable that most dominantly influences consumer satisfaction, namely the Consumer Psychological variable