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The article discusses the controversy over Google's claim of environmental stewardship for its Go Paperless in 2013 initiative. Google's campaign to go paperless includes an online and social media presence and a monthly newsletter with tips for readers to reduce paper consumption. The print industry has reacted negatively to Google's campaign message that digital is environmentally preferable to paper.

The article offers a look on the environmental schemes of The Globe and Mail (G&M). G&M chooses to use more recycled papers of all sorts, reduce overall paper use, and consider non-wood fibers' papermaking potential to avoid fiber from sources like the boreal forests or temperate rainforests. Vice President and General Counsel Sue Gaudi added that they try to source locally to the print plant and from certified forests and do not use higher-priced recycled office paper.

Reports on paper consumption by American daily newspapers in October and November 1997. End-of-month newspreint inventories by publishers.

Focuses on newspaper companies' growing demand for wood as a raw material for the manufacture of paper. Competition with those who use wood for heating and cooking fuel; Highlights from presentations at the 1997 International Recovered Paper Conference; Uneven distribution of wood fiber resources.

Reports that the South Australian government has planted the first mainland trial hemp crop for use as a source of pulp for making paper. Issuance of a 12-month license under the Controlled Substances Act for three trial hemp crops; Australian Newsprint Mills' experimentation with pulping; Environmental benefit of using hemp pulp.