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Focuses on the suggestion of Senator John McCain on the reduction of cable rates in the U.S. Comparison between the rate of inflation and cable rates; Role of the Telecommunications Act of 1996 in the deregulation of cable rates; Factors contributing to cable rate increase.

Reports on Illinois Representative Henry Hyde's criticism against the decision of AT&T to increase its cable rate in the Chicago area. Impact of the rate increase on subscribers, according to Hyde; Hyde's accusation against AT&T of engaging in monopolistic practices by acquiring competing cable systems; Hyde's call for the Federal Communications Commission to study the state of cable competition in the Chicago area.

Reports on the increase in the television advertising rates of the Mexican media company Televisa. Cost-cutting measures implemented; Level of increase for prime-time pre-sale 2000 contracts; Advertisers' reaction to the rate increases.

Reports on concerns over possible negative ramifications of the United States Federal Communications Commission's (FCC) easing of duopoly rules in television. Ability of broadcasters to own more than one outlet in a market; Projected increase in advertising rates; Fewer choices for media buyers.

Reports that United States Federal Communications Commission Chairman William Kennard blames his predecessor, Reed Hundt, for the skyrocketing cable television rates. Hundt's liberality in allowing cable operators to pass costs for systems upgrade; Competition posed by direct broadcasting services.

Presents pointers for small hospitals to land high ratings as they tap capital markets. Criteria for investment grade rating; Common assumptions on small hospitals. INSET: Making the grade.

Reports that United States Senator John McCain's planned hearing on cable television rates was rescheduled for July 28, 1998. Why the hearing was postponed; What the hearing will examine; Who is the only witness invited to testify at the hearing; Comments from Senator McCain.

Focuses on the drop in ratings of the Entertainment and Sports Programming Network (ESPN) for 1998 according to the Nielsen Media Research statistics. Statistical information on the ratings for the first quarter of 1998; Circumstances surrounding the drop in ratings by the network; Details on the Fox Sports Networks program which could put pressure of the ESPN performance ratings; In-depth look at the program; Comments from Tracy Dolgin, chief operating officer at Fox Sport Net.

States that the cable industry and media watchdogs have requested the United States Federal Communications Commission (FCC) to impose higher fees on broadcasters offering ancillary services using digital television spectrum. Indication that modest fees are being favored by broadcasters; Reference to the Telecommunications Act of 1996; Views of the Association of Local Television Stations.

Reports that a legislation may be introduced by Representative Bill Tauzin for Louisiana and chairman of the House telecommunications subcommittee, aiming at rising cable rates in the United States. Comments from secretary Ken Johnson; Information on the scheduling of a hearing for cable rates; What the proposed bill will affect.

Focuses on cable television, questioning whether it's programming will ever compete against broadcasting ratings in the United States. Identification of the programing fields which cable networks made its mark; Reference to Comedy Central's `South Park' animated comedy; How this program was rated.

Focuses on the increase in cable rates and the disapproval of the Federal Communications Commission's democratic majority. Refernece to the checking of cable rates, with the ensurance of formidable competition; Comments from Gene Kimmelman, co-director of Consumers Union Washington office; Cause for the increase in rates; Indepth look at the increase.

Reports on the unanimous vote made by the Pittsburgh city council declaring the violation of TCI cable company of its franchise agreement on cable rates. Percentage rate hike implemented by TCI; Comment of Richard Emenecker, regional director of franchising at TCI regarding the issue.

Focuses on the competition for kids cable viewership among television networks. Reason for the heated competition; Advertising revenue generated by `Kids TV' and `Nickelodeon' in 1996; Programming strategy of Nickelodeon and Disney Channel.

Provides information on the adult and violent content limits for pay-per-view (PPV) services. Estimated number of cable households that can order PPV services; Comments from Steven Saril, president of Spice Networks, which operates Spice and the Adam & Eve Channel; Information on the 1996 Telecommunications Act.

Provides information on the growth of pay-per-view sports programming. Comments from Jay Larking, senior vice president of Showtime Sports and Event Programming; Financial information on pre-game programming.

Reports on the United States' Federal Communications Commission's intentions to reveal compromise rules to settle a controversy surrounding cable's rates for channels. Stipulations of the law which governs cable systems; Allegations by FCC; Response from cable operators.

Reports on the warning by Ken Johnson, spokesman for Representative of Louisiana Republican party Billy Tauzin that United States Congress may impose restriction on cable rates. Cause for government's intervention in fixing the rates; Percentage increase in cable rates as compare to inflation; Reason given by cable industry for increase in rates.

Reports on the increase in cable television subscription rates in the United States in the year 2000. Data from a report released by the U.S. Federal Communications Commission.

Reports on the increase of wholesale prices for acute-care hospital services in the United States as of October 2000. Revenue posted by acute-care hospitals; Details on the monthly increases in the rates of hospitals as observed by the American Hospitals Association.

Announces the possible battle between providers and health plans over how the health maintenance organization premium dollar is split in the United States by 2000. Reasons a fight is inevitable; Increase in managed-care premiums; Effects of hospital industry consolidation; Advantage of managed-care companies in negotiating with providers; Factors that will drive the battle.

Reports on the slowdown in the average single health maintenance organization premium in 1993.

Reports that Congressman Bill Tauzin is concerned that ESPN's $4.8 billion deal with the National Football League (NFL) could cause higher rates for cable television subscribers in the United States. What Tauzin could do if the rates increase.

Reports that cable television officials in the United States are divided over a `rate hike.' How consumers feel about the rate increase; Speculation that the rate hike could signal an industry out of control; Concerns of government officials; Why cable operators believe a rate hike is necessary; Listing of rates as reported by the Federal Communications Commission; Comments from Scott Broyles of the National Cable Television Association.

Reports about the notification of DirecTV on its subscribers about the increase of rates in 1998. Reason for the increase.

Reports on the criticisms made by TCI president Leo Hindery Jr. on the National Basketball Association television rights package which could push cable bills even higher in 1998. Value of the television rights awarded to Turner Broadcasting System; Increase in programming costs of TCI; Evaluation of the control by cable operators over programing rate increases.

Reports on the Senate Commerce Committee's efforts to get News Corp.'s Rupert Murdoch, Time Warner's Gerald Levin and USSB's Stan Hubbard to testify at a hearing on cable television rates on April 10, 1997.

Reports on Ameritech Corp. chairman Richard Notebaert's announcement that the company reduced cable television rates in 32 communities across the United States.

Reports that not-for-profit hospitals in Virginia are charging less than for-profit hospitals for the same type of care despite giving more care to the poor and providing high cost services according to a study by VHA and SunHealth Alliance. Claims by the investor-owned hospital community and Columbia/HCA Healthcare Corp. that for-profit hospitals provide a better value to their communities.

Deals with the hearing held by the U.S. Senate in March 2004 on issues concerning the cable television industry. Proposal of Senator John McCain (R-Ariz.) on an a la carte service; Comments from Robert Sachs, president and CEO of the National Cable & Telecommunications Association; Reaction of industry witnesses on the a la carte concept; Stance taken by lawmakers against the rising cable television rates.

Focuses on the return of David Letterman to his television program, `Late Show With David Letterman.' Rates for commercials during the special event; Expectation for ratings following his return, which will occur during the February 2000 sweeps period.

Discusses the cost of television advertising in the United States. Value of repeat episodes of programs in the network television advertising marketplace and the syndicated television marketplace; The audience-delivery capability of a program; Top 50 syndicated television programs ranked by advertising price.

Looks at how Hachette Filipacchi Magazines' `Woman's Day' is cutting its rate base and advertising rates instead of hiking advertising rates. Increase in the single-copy price; Total paid circulation flat as of June 1996; Why `Family Circle' may follow `Woman's Day.'

The article presents the author's views on management in the advertising industry and the issue of agency compensation. The author says that clients do not recognize how negotiations for agency fees and media rates are interconnected. The author says that the profession's business model needs a value-based compensation system.

Several letters to the editor are presented in response to articles in previous issues, including "Parents Television Council lists best and worst advertiser," in the August 22, 2006 issue, "This time, Vegas tourism gets the credit it deserves," by Bob Garfield in the August 21 issue and "Round Two in the great commercial-ratings debate," in the August 18 issue.

Presents news briefs on the U.S. advertising industry as of September 17, 2004. Initiatives of "Maxim" magazine to increase consumer subscription rate; Appointment of Joseph Parsons at Travel & Leisure Golf; Wedding of Susan Magrino, a public relations officer and fiancé James D. Dunning Jr.

Reports on the increase in magazine-advertising rate discounts in the wake of a soft economy. Increase in the average rate card discount to 30.8 percent; Flexibility seen in the number of pages required in order for media buyers to get a discount; Categories showing sharper increases in discount rates, including mass-circulation magazines; Special-interest magazines offering media buyers the lowest discounts; View by most media buyers that basic rate cards are set artificially high.

This article presents the opinion of the author on the so-called rate hike ritual used in selling advertising pages in magazine publishing. Kent Brownridge is one of the most opinionated and blunt spoken people in the magazine business. That means he sometimes says things I don't want to hear or don't agree with. But I always appreciate his candor, there's never a need to ask Kent to clarify his position. That's why Ad Age placed a call to Wenner Media when we wanted to write about an issue-rate cards and price negotiations-that most magazine publishers are too timid to comment about on the record. All these price increases are theoretical, Kent told publishing reporter Jon Fine. As it currently stands, publishers raise rates to artificial levels knowing full well they will give most of the increase back during negotiations. Media buyers have no use for printed rates; they rely on historical costs for a category as the basis for negotiations. If the published rates have any utility, it is that they enable buyers to show clients how much money they saved. Headed into 2002, magazines face the double curse of rising costs and declining revenues, and it's fair to pass some of those costs on to advertisers and readers. The number that matters most to publishers is net revenue per page; good sellers know what it takes to sell a profitable page and will draw a line based on that calculation.

Discusses Spanish-language television network Telemundo. Success in 1999 and how it translates in its upfront advertising rates; Programming highlights for 2000; Expected increase in novela offerings by Telemundo; Its competition with Univision and Galavision networks. INSET: TV's UPFRONT.

The article presents advertising rates for various publications in the United States. Magazines included in the list are "Bridal Guide," "Cooking Light," "Details," "Entertainment Weekly," "Essence" and "Family Fun."

This article reports that First for Women will lower its rate base by 40% to mark its third anniversary in March 1992. It will be the third drop in two years. In a move to build credibility with advertisers, the women's service title made a number of moves including the announcement its color page rate would be cut by 31.8%. The title also unveiled an advertising sales program that guarantees specific circulation goals will be met for advertisers that buy space in at least three issues. And it announced a plan to increase frequency from 14 times yearly to 16 times in 1992 and every other weekly in 1993.

Discusses advertising rates of various periodicals in the United States as of December 1990. "Discover"; "Golf Illustrated"; "HomeOwner"; "1,001 Home Ideas."

Presents information on the advertising rates in various magazines in the U.S. as of October 1990.

Reports on America Online's (AOL) acquisition of CompuServe. AOL as exiting the technology business by selling ANS Communications; The probability that AOL will raise online advertisement rates; CompuServe being kept separate from AOL; Rates of both online services.

Looks at Softbank Interactive Marketing's decision to implement a response-based advertising pricing system for Interactive's properties including the Riddler game site. Interactive Imagination termination of its relationship with Softbank based on the pricing system; First aggressive push by a Web publisher for a pricing model other than cost-per-impression; Desire of advertisers to purchase online media based on results.

The article reports on the decision by the periodical "Family Circle" not to change its rate base in 1997 in the United States. According to Andreas Wiele, senior vice president-general manager of the periodical, the company is experimenting with a higher cover price for "Family Circle" on a limited basis. The periodical's rate base is currently at 5 million.

Informs about the launch of the Media Entertainment Compact Disc (MECD). Description of the magazine; Details of the persons behind he concept of the magazine; Ad tariffs of the MECD.

Speculates the possibility of lowering of postal rates in US. Views of Postmaster General Marvin Runyon; Information regarding Postal Service market shares; Marketing strategies; Details..

Informs about the discount packages launched by Sprint, MCI Communications Corp. and AT&T in long-distance telephone market in US. Views of Candice Bergen spokeswoman for Sprints; Details.

Informs about the reduction in the rate bases on some of its monthly magazines and rise in the ad rates by Hearst. Advertising plans of the company.