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The article features Pahoua Yang Hoffman, senior vice president of government and community relations at HealthPartners who was the key to the formation of a community advisory council to provide the organization feedback on its initiatives.

The author stresses the need for the mass media organization to understand the facts first before reporting news, identifying and analyzing trends, and explaining what it all means for readers.

Shanice Settle, the Director of Content and Communications at NRP Group, left her job as a general assignment reporter to join the national multifamily owner and developer based in Cleveland. Settle had a background in public relations and advertising, which she honed during her time in broadcasting. She initially pursued a career in TV news but switched to public relations due to the competitiveness of the industry. Settle's love for storytelling led her to incorporate video work into her role at NRP, where she now works on various communication efforts, including crisis communications and brand management. NRP CEO David Heller praised Settle for her commitment to diversity and her dedication to helping others succeed. [Extracted from the article]

Patrick Bloom, 38, is the Vice President of Government Relations at Cleveland-Cliffs Inc. He has been with the company since 2008 when it was primarily an iron ore company. Under the leadership of CEO Lourenco Goncalves, the company has transformed into the largest producer of flat-rolled steel in the U.S. through acquisitions and a hostile takeover of U.S. Steel. Bloom has been a key member of Goncalves' team and appreciates the opportunity to work closely with him and learn from his expertise. He is known for his genuine approach and ability to build relationships with politicians and stakeholders. Bloom is passionate about his role and is excited about the company's trajectory. [Extracted from the article]

The article focuses on the growing conflict-of-interest threats in the U.S. health care industry as hospitals diversify revenue. Topics covered include the failure of hospitals' conflict-of-interest policies to kept up with the growing liability associated with their involvement in more businesses, the diligence of not-for-profit health systems about potential conflicts of interest, and a survey which found that more hospitals still operated under an outdated governance model as of 2018.

MEGHAN McCARTAN Managing director and head of marketing Hightower Meghan McCartan is managing director and head of marketing at Hightower, a wealth management firm with more than 100 advisory businesses in more than 30 states. KEVIN WILSON Vice president of marketing Kushner Kevin Wilson oversees the marketing strategy for Kushner's nationwide multifamily portfolio, as well as the real estate firm's development, commercial, retail and hotel branches. At Endeavor Streaming, a leader in video streaming distribution, Pucheu oversees the firm's global strategy, including branding, advertising, product and customer marketing, events, content development and creative design. As director of marketing, she leads Lera's marketing, communi-cations, and business development efforts, promoting the firm's forensic services and technological advancements. [Extracted from the article]

The article profiles the Strong Children Wellness Medical Group founded by three pediatricians in New York to provide a holistic care model that connects underserved families to health and social services via community partnerships. Topics covered include how it is achieving its goal to tackle social determinants of health, the two-way internal screening and referral program that it employs with its partners, and its collaboration with not-for-profit housing organization RiseBoro.

CRAIN COMMUNICATIONS, the Detroit-based media company that owns Crain's New York Business and business publications throughout the U.S., is adding another media brand to its portfolio, this one focused on the cannabis industry. Crain announced that it is acquiring Green Market Report, a digital media company that covers financial news in the cannabis sector. [Extracted from the article]

The article offers tips from Memorial Hermann Health System's Doctor David Callender and Christus Health's Marcos Pesquera on how healthcare leaders can engage with their community partners.

As its executive vice president of marketing, Hunt leads the company's marketing, public relations, business intelligence and audience development teams on business-to-business and business-to-customer efforts and initiatives to engage with Complex Networks' brands and products. As the executive vice president of global brand and integrated solutions at public relations and communications firm Burson Cohn & Wolfe, Bunn is committed to expanding the company's research, strategy, data intelligence and media capabilities. Keywords: CRAIN'S 2021 NOTABLE IN MARKETING AND PR EN CRAIN'S 2021 NOTABLE IN MARKETING AND PR 18 18 1 05/29/21 20210524 NES 210524 From multinational corporations to the mom-and-pop shop down the block, from multicampus hospital systems to the local nonprofit, sooner or later - whether on a daily basis or in an hour of crisis - most enterprises and organizations must find the right way to let the world know they're open for business, ready to serve ... or not to blame. DANA CRANE Social media director, marketing Sterling National Bank Dana Crane has a history of propelling enterprises, agencies and startups to success through social and marketing platforms. [Extracted from the article]

The article considers ways for healthcare organizations to address health inequities discussed at the virtual Social Determinants of Health Symposium on April 29, 2021. Topics mentioned include a project of Illinois pediatric-care providers that aims to create an incentive program to meet cost and quality performance measures, role of community health workers in the COVID-19 response of Boston Partners in Health, and the race and language data initiative of Atrium Health of North Carolina.

Keywords: 40 UNDER 40; 40 UNDER FORTY; FORTY UNDER 40; FORTY UNDER FORTY EN 40 UNDER 40 40 UNDER FORTY FORTY UNDER 40 FORTY UNDER FORTY 36 36 1 11/14/22 20221107 NES 221107 Maggie Schmerin Age: 38 Head of global advertising and social media, United Airlines Shortly after Maggie Schmerin took over social media at United Airlines in 2019, her team pitched the idea of having a little fun with an announcement about a climate-sustainability initiative by removing the C's, O's and 2's from the tweet. She came to United from Chicago PR firm Edelman, where she had done social media work for energy company Shell. She got her start at a boutique PR firm in Washington, D.C., where she convinced a law firm to embrace social media by creating a blog that reviewed episodes of the "The Office" with an eye toward all the ways its characters violated labor laws. [Extracted from the article]

When Huberman was anointed CEO of Chicago Public Schools, Beres went with him as "chief of stuff", concentrating on violence reduction in a system where 200 students were being shot each year. Keywords: 40 UNDER 40; 40 UNDER FORTY; FORTY UNDER 40; FORTY UNDER FORTY EN 40 UNDER 40 40 UNDER FORTY FORTY UNDER 40 FORTY UNDER FORTY 39 39 1 11/14/22 20221107 NES 221107 Drew Beres Age: 39 Founding partner, Croke Fairchild Duarte & Beres Drew Beres' advertising exec father would dress him in a coat and tie and take the 5-year-old to lunch in the Wrigley Building's 410 Club. Beres now does summertime business meetings sockless, but corporate and possibly political ambition lives on in the lawyer who grew up in the John Hancock Center and is building out boutique legal firm Croke Fairchild Duarte & Beres. [Extracted from the article]

Nominations should demonstrate how the nominees have used their skills to deliver significant value to clients with an emphasis on the last 12 months. CRAIN'S NEW YORK BUSINESS 2021 NOTABLE IN MARKETING AND PR DEADLINE TO NOMINATE: MARCH 26 This special feature within the May 24 issue of Crain's New York Business as well as on CrainsNewYork.com will recognize men and women who serve in a senior-level marketing or public relations role. We are welcoming nominations to help us determine those who will be recognized in print and online. [Extracted from the article]

Marketing firm Falls & Co. has a new president. Falls & Co. now considers itself a strategic marketing firm with expertise in marketing communications, brand building, advertising and providing strategic technology services across digital platforms. [Extracted from the article]

The article discusses the intricacy attached with the marketing of the new state insurance exchanges under the U.S. Patient Protection and Affordable Care Act. It refers to conflicting advertising campaigns being initiated by supporters and opponents of health insurance law putting uninsured ones into a dilemma. Jonathan Collegio, communication director at non-profit organization Crossroads GPS, informs about 100,000 dollars spent on advertising during summer.

An introduction to a Modern Healthcare series that features community resistance to a merger Changes that Ballad Health has pursued its service lines since 2018 is presented.

Mario Morrow Sr., president of Mario Morrow & Associates, has overseen his Southfield-based public relations company adjust over the years, especially the last two of the COVID-19 pandemic. Morrow sees the PR field changing in major ways - from how new companies can make their mark to who pitches the products. My wife, Shauna, joined the firm last March. How has the pandemic affected your company?. [Extracted from the article]

Discusses strategies for getting newspaper and television coverage for reports and studies. Planning the campaign; Writing the press release; Controlling the interviews.

The article reports on some of the flaws of Schedule H of the Internal Revenue Service Form 990. It is said that providers are often not held accountable given the vague framework of their community benefit reporting. Some university researchers have set out to see what an outcome-based measurement would look like. Indicators have been endorsed by the National Quality Forum that hospitals can use to assess population-health performance.

The article reports that Berkeley, California Mayor Jesse Arreguin is concerned on whether health care company Sutter Health spends enough on community benefits to justify its tax-exempt status. It has been reported that Sutter spent 124 million U.S. dollars in 2017. Of Sutter's 612 million U.S. dollars in community benefit in 2017, 334 million U.S. dollars was a non-cash expense. Sutter was sued by California Attorney General Xavier Becerra for its approach to contracting with insurers.

The article focuses on the BigHeads Network, a virtual agency/consulting firm created by promotion-marketing specialist John Palumbo. The article discusses the ways in which BigHeads Network offers a twist on work marketers traditionally do themselves, such as using non-marketers to generate ideas, and gives examples of companies that have used BigHeads Network to their advantage.

Borchardt, Green Market Report's editor, is the only staffer joining Crain's as a full-time employee and will continue to operate out of New York. Crain Communications, the Detroit-based media company that owns business publications throughout the U.S, including Crain's Cleveland Business, is adding another media brand to its portfolio, this time one focused on the cannabis industry. Crain announced it is acquiring Green Market Report, a digital media company that covers financial news in the cannabis sector. [Extracted from the article]

Crain Communications, the Detroit-based media company that owns business publications throughout the U.S. - including Crain's Chicago Business - is adding another media brand to its portfolio, this time one focused on the cannabis industry. Borchardt, Green Market Report's editor, is the only staffer joining Crain's as a full-time employee and will continue to operate out of New York. Crain announced Sept. 23 that it is acquiring Green Market Report, a digital media company that covers financial news in the cannabis sector. [Extracted from the article]

Keywords: ONLINE ONLY; ONLY ONLINE; DIGITAL EDITION EN ONLINE ONLY ONLY ONLINE DIGITAL EDITION 7 7 1 09/13/21 20210906 NES 210906 Ad jobs increase in August Employment in advertising, public relations and related services rose by 1,700 jobs in August, a modest gain as overall U.S. employment showed its weakest growth since January. For the overall economy, U.S. employers in August added just 235,000 jobs, according to the monthly employment report from the Bureau of Labor Statistics. Ad agencies account for the biggest portion - about 44% - of jobs in that BLS bucket. [Extracted from the article]

The article discusses U.S. healthcare organizations' initiatives to improve the socio-economic conditions of communities via cooperation and partnerships as of 2018. Topics covered include the efforts of the Community Development for All People group in Ohio to realize housing, rehabilitation, and fresh-food market programs, and Dignity Health's community health and financial grant programs. Also noted is Kaiser Permanente's investments in community projects.

The article focuses on the public relations (PR) business in New York. Topics covered include the reasons for the decision of the Kushner family to hire Finsbury, a PR firm that specializes in damage control, the increase in number of PR specialists in the metro area and the annual revenue that PR firms earn according to the U.S. Census Bureau.

The article focuses on development of new ways for marketing of the U.S. health care plan Obamacare as of November 2014. Topics discussed include criticism of the same by various marketing professionals, enrollment of patients under the U.S. Patient Protection and Affordable Care Act after the 2014 marketing and campaigns of the plan, and unpopularity of the plan among public due to ineffective promotion of its benefits.

Alexis Wiley, Detroit Mayor Mike Duggan's chief of staff, is leaving her post to run his re-election campaign and start a public relations business. Wiley, 37, has been on parental leave from her chief of staff job and is starting work now on Duggan's bid for a third term. [Extracted from the article]

The article presents the list of winners in various categories of the 2016 Campaign of the Year award such as Integrated Advocacy, Supplier/Vendor/Pharmaceutical and Video Advocacy including the Centers for Disease Conrol and Prevention Officer campaign on smoking and health by Arnold Worldwide Agency, the Caregiver Speak Up campaign of New York by The Bloc advertising agency and the UnitedHealthcare Ways In campaign by Leo Burnett advertising firm.

The article reports that no significant federal action has been created to resolve the big price hike on prescription drugs in the U.S. despite the growing political furor according to experts. Topics covered include the reported impact of the big drug price hikes to patients, insurers and healthcare providers, the complicated process of making a policy action for generic, branded and biological products, and the reported efforts of some politicians in reducing the cost of drugs in the U.S.

Features public relations executive Howard Rubenstein and the celebration of the 50th anniversary of his public relations agency, Howard Rubenstein & Associates in October 2004. Praises and criticisms from political and media personalities about his work and career; Opinion on his work in media relations; Information on former clients.

The article focuses on the "Choosing Wisely" campaign started by the U.S. American Board of lnternal Medicine Foundation. It informs that a list of the top five tests that are overused will be presented by 30 national medical societies including the American College of Emergency Physicians. It states that campaign have provided 130 recommendations which need to be discussed before performing a procedure including computed tomography (CT) scans and dual-energy X-ray absorptiometry screening.

The article presents a report of the periodical titled "Modern Healthcare Insights: Reform Update Quarterly" which gives an overview to the readers for the quarterly updates of major healthcare reform in the U.S. It mentions that the healthcare reform focuses on several perspectives including insurance, Medicaid and economics. INSET: Heading for the home stretch: delays, progress and some (...).

The article deals with various campaigns that were started in the U.S. to promote the rollout of insurance and Medicaid expansion under the healthcare reform law. Healthcare provider Molina Healthcare is partnering with local groups and community organizations to inform people about their options under the healthcare reform law. Insurer Cigna Corp. decided to conduct a survey to understand the concerns of people regarding health plans.

The article discusses how a series of controversies surrounding the U.S. federal government is threatening the implementation of the Patient Protection and Affordable Care Act (ACA). Legislators plan to investigate Department of Health and Human Services (HHS) Secretary Kathleen Sebelius' fundraising efforts for the nonprofit Enroll America. The Internal Revenue Service's (IRS) scrutiny of Tea Party groups was also criticized. There are concerns over the ability of HHS to implement ACA.

The article deals with the actions taken by healthcare providers and insurers in the U.S. in support of the nation's campaign against obesity following the obstacles facing the efforts of policymakers. It relates the challenge faced by the campaign against obesity of New York City Mayor Michael Bloomberg. It describes the program launched by Nemours to help young people who are struggling with their weight. The components of the approach to the obesity problem in the country are outlined.

The article discusses the launch of the Equity of Care campaign which aims to reduce healthcare disparities in the U.S. The campaign was created by several health care organizations including the American Hospital Association, the Association of American Medical Colleges, and the Catholic Health Association. According to the organizations, disparities in health care affects patients and costs money.

The article reports on the decision of the political action committee of the Minnesota Hospital Association to endorse the candidacy of Independence Party candidate Tom Horner in the state's governor's race. Horner is connected with Himle Horner, a public relations firm that was employed by hospitals in Minneapolis and Saint Paul areas. The relationship of Himle Horner with the hospital association is explained by spokeswoman Jan Hennings.

The article reports on the growth of freelance journalism in New York City. It discusses the profile of freelancers who reportedly make less money than staffers but could spend more time with their families and work on interesting topics. As stated, Xenia Kobylarz who looked for full-time employment after getting laid off from her senior communications position is now running her own public relation shop and doing all senior-level work.

The article reports on the tourism advertisement created by oral surgeon Stephen Skoly for Rhode Island.

The article discusses a campaign by the Physicians Committee for Responsible Medicine to encourage U.S. hospitals to promote healthy environments by adopting whole food, plant-based diet and observes that the group's campaign riffs the advertisements of fastfood restaurant Chick-fil-A.

This section offers news briefs in New York City as of February 1, 2016. Republicans are pushing for a New York City (NYC) property-tax cap. The City Council is voting on February 5 on Mayor Bill de Blasio's plan to retire some carriage horses and move the rest to a stable in Central Park. The New York State Joint Commission on Public Ethics ruled that public-relations professionals who talk with news organizations' editorial boards need to register as lobbyists and report the conversations.

The article focuses on the Digital Deadwalkers campaign launched by the American Academy of Orthopaedic Surgeons (AAOS) to raise awareness about the dangers of distracted walking. Topics covered include the damages that might be caused by inattentive walking, the effort of the AAOS to warn people about the hazards of distracted driving and the challenge posed by preoccupied walking according to chairman Alan Hilibrand.

The article reports on criticisms received by UNC Children’s Hospital for renaming its multispecialty clinic in Raleigh, North Carolina to Krispy Kreme Challenge Children's Specialty Clinic. The Krispy Kreme Challenge is a five-mile charity race that dares participants to eat a dozen Krispy Kreme doughnuts. It is organized by the Park Scholars. Critics call the naming of a children's facility after a food product that is high in sugar and fat as misguided.

An interview with Georges Benjamin, executive director of the American Public Health Association (APHA), is presented. Benjamin talks about the theme of the 2015 APHA annual meeting of getting more people to consider their role in health, some determinants of health including exercise as well as access to and consumption of safe food, and the importance of multidisciplinary collaboration in reducing firearm-related injuries or deaths.

The article reports on a federal initiative announced by U.S. President Barack Obama in October 2015 regarding an approach to treat addiction to heroin and prescription painkillers. Topics discussed include the training for federal healthcare providers, heroin use of adults, and significance of medication-assisted therapy. Public awareness campaign on the issue is also mentioned.

This article presents information on Shari Misher Stenzler, Co-founder of Kidville in New York. Raising $3 million from wealthy investors such as tennis champ Andre Agassi, Stenzler and her husband founded Kidville, a place where toddlers and their parents can take classes, get haircuts, eat and shop, all in one light-filled, spacious location. After working in public relations for four years following graduate school, she and a colleague opened London Misher with little more than a computer and a phone. Now, they have 10 employees and 20 clients ranging from Gotham Comedy Club to Dolce and Gabbana.