Search

The article examines the potted meat product Spam produced by Hormel Foods. The product was created in 1937, and has survived despite an unfavorable public image. Sales of Spam have increased significantly in 2007-2008. Spam is considered a so-called "inferior good," a product or service which becomes more desirable when consumers are suffering economically. Hormel executives express their displeasure at that concept.

This section provides information on advertising contests. The next name for Spam luncheon meat is suggested, after Spam manufacturer Hormel Foods Corp., complained about the way the product was referred to in the October 25, 1993 issue of Advertising Age. First Prize for contest #396, asking for Nike's first advertising campaign in the Michael Jordan retirement era, had the slogan: "Just Do It. Unless, of course, you've lost the motivation, then stand back and re-evaluate, but don't burn any bridges because someday, you might want to do it again, you know, if you feel like it."