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The article examines advertising for disposable diapers. A trend in advertising for this product in which humor is used to note that diapers exist to contain human waste is discussed. Advertising for Luvs brand diapers created by the agency Saatchi & Saatchi New York and by the agency JWT for Huggies brand diapers are used as examples. It is noted the advertising has enjoyed a strong rate of return as measured by sales.

The article states that Kimberly-Clark Corp. has created a line of facial-tissues called Kleenex Oval Expressions that are designed to appear to design-conscious consumers. The Kleenex tissues are packaged in oval containers to present the tissues in a more fashionable manner. The packaging was designed for the winter holiday season.

Spokane, Washington region-based Potlatch Corp. is using its new plant in Will County to wipe up a greater share of the market for paper towels, napkins and other consumer paper products, as of August 11, 2003. The company has long been a dominant producer of grocery store-brand paper products in the West, but it wants to expand east of Mississippi River, to markets in the Midwest, South and Northeast. The plant eventually will add an estimated 100 manufacturing jobs to the workforce of about 30 at the distribution center.

The article reports on the launch of line extensions, upgrades and advertising changes for three key brands by Georgia-Pacific Corp. (G-P) including Brawny paper towels, Quilted Northern bathroom tissue and Dixie tabletop products. G-P has announced the review of advertising samples from the New York-based Interpublic Group of Cos.' Fallon for Brawny and Omnicom Group's DDB Worldwide for Quilted Northern.

The article reports that Georgia-Pacific Corp. plans to consolidate its $75 million advertising account at Zenith Media. The business has been placed in review after the world's biggest marketer of bath tissue and paper towels finalized its acquisition of Fort James Corp., whose media buying and planning was handled by The Media Edge.

Reports on the marketing strategies of Paper-Plas Converting Inc., paper products and packaging supplier based in Detroit, Michigan. Personal marketing for smaller customer base; Customer-appreciation lunch; Remarks of President and Chief Executive Officer Donald Snider; Identification of a market and the competition; Efforts to find ways to improve customer service.

The article focuses on the paper goods industry company Kimberly-Clark Corp. The company's marketing of personal hygiene products such as toilet tissue, diapers and feminine hygiene products is discussed as an example of creative ability in marketing and in the integration of marketing with the company's other operations.

This article announces that SCA, a Scandinavian paper-products marketer and Procter & Gamble rival, has appointed Scholz & Friends to handle the European budget for Zewa, a brand of toilet paper, paper towels and facial tissues.

The article provides information on advertising campaign created by DDB Worldwide for toilet paper manufacturer Georgia-Pacific Corp. Georgia-Pacific Corp. moves its six-year-old quilting ladies into live-action settings, boosting advertising spending 50% behind what it calls its biggest upgrade ever to Quilted Northern, the category's number 2 brand. The company broke a new Bathroom Angels campaign for Angel Soft. Omnicom Group's DDB Worldwide handles both brands in what should be a combined $40 million to $50 million effort. Georgia-Pacific spent $18 million through the first nine months of 2003, according to TNS Media Research/CMR. Both brands are getting into the game ahead of Procter & Gamble's Charmin. Breaking campaigns for both premium brands almost simultaneously is unprecedented for Georgia-Pacific and generated a lot of discussion. Angel Soft looks to de-fuzz its image with its harder-edged Bathroom Angels mascots, who wisecrack their way through such bathroom emergencies as lint storms caused by rival brands.

The article presents information on the expansion of package-goods manufacturer White Cloud into the facial tissue market. The moves bring White Cloud into categories estimated by VNU's ACNielsen Co. consumer panel to have sales of $850 million at Wal-Mart. Bigger still could be what industry executives and analysts expect could be a White Cloud move into laundry detergent and fabric softeners, an estimated $2 billion Wal-Mart category. With sales of $400 million to $500 million already in bath tissue, diapers and wet wipes, according to estimates by industry executives, White Cloud as a Wal-Mart brand has two to three times the sales it had when Procter & Gamble discontinued it as a toilet paper brand 10 years ago.

The article presents updates on advertising as of October 6, 2003. France Telecom split its $330 million pan-European media-buying account, including cellphone company Orange, between two of the nine agencies previously on its roster. Sweden's SCA Hygiene Products, a major competitor in Europe to Procter &Gamble Co. and Kimberly-Clark in paper products, has put its estimated $22 million continental European feminine-hygiene account into review.

This article reports on the success of Procter and Gamble Co.'s sales promotion tour and special events program for its Charmin brand of toilet paper. The tour reached 20 million consumers at 20 events all over the United States, including the Super Bowl football game in San Diego, California, and state fairs.

This article reports that the Brawny brand has replaced Quilted Northern as the premium napkin entry of Georgia-Pacific in 2002. The realignment is one of many that Georgia-Pacific is making to sort out a stable of 11 tissue-towel brands assembled through two acquisitions in the past five years. Besides Quilted Northern napkins, the company is also discontinuing value-priced Coronet paper towels and launching premium-priced Brawny Shop Towels. In all, analysts project the company will spend $50 million in combined media support in 2002 behind Brawny and Quilted Northern, a 100-year-old brand name that continues in bath tissue. Brawny napkins will be supported by cable and network television and local print ads breaking this spring from Omnicom Group's DDB Worldwide, New York. Plans also include a yet-to-be-announced sports sponsorship, nationwide sampling, and coupons distributed online, in-store and in freestanding newspaper inserts. According to Steve LeDeau, marketing director for napkins, Brawny napkins are 10 percent heavier and 15 percent thicker than Quilted Northern, and consumers rate them 60 percent softer. Ads will focus both on strength and softness. Georgia-Pacific acquired Fort James, maker of Brawny and Quilted Northern, in 2000, four years after the latter company's buyout of Fort Howard.

The article reports on the plans by Georgia-Pacific Corp. to revamp its Brawny and Quilted Northern paper towel and bath tissue brands including an increased appropriation for media support and introduction of 17 new products. The plan includes improvement in quality which will be highlighted in advertisements by the New York-based DDB Worldwide.

Focuses on Georgia-Pacific Corp. and its acquisition of Fort James Corp. Aim of maintaining market share while improving profits in the paper towels, bath tissue, and paper napkins categories; Outlook for advertising by the company, especially on the Brawny and Quilted Northern brands of Fort James.

This article focuses on the growth in competition within the paper products industry in the U.S. as of September 1999. The $3.7 billion bath tissue segment has become perhaps the most contested among paper products in 1998. Procter & Gamble spent $50 million for an advertising campaign developed by D'Arcy Masius Benton & Bowles for its Charmin tissue. The product rollout of Kimberly-Clark is an improved version of its Kleenex-Cottonelle brand, backed by a total of $100 million in marketing support from Ogilvy & Mather. The competition for the retail sector is one factor quickening the marketing pace. INSET: Bath tissue tussle.

Informs that Edwards Paper Co. Inc., a Miami-based maker of recycled industrial and commercial paper products, is negotiating with Continental Paper & Supply Co. in Detroit, Michigan to build a paper-conversion plant on Continental property; Filing of suit in Oakland County, Michigan.

The article highlights trends and developments in green packaging and marketing in the United States citing the strategies of beverage companies, Coca-Cola Co. and Pepsi-Cola Co. Both companies announced the separate development of ways to use recycled plastic in a food container. However, there are speculations that food may contaminate the plastic to be reused. Other industries that will use green packaging include fast food, cosmetics and toiletries and the paper products industry.

Reports on the launching of the Kleenex Ultra facial tissue by Kimberly-Clark Corp. to compete with Procter & Gamble's Puffs Plus.

Announces that Kleenex-Clark Corp. will re-enter the premium bathroom tissue segment with the introduction of Kleenex bathroom tissue in 1990. Reason for pulling Kleenex Boutique bathroom tissue out of the market in 1984; Competitors of the new tissue; Amount to be spent by the company in marketing support.