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Your search keyword '"*PAPER products industry"' showing total 2 results
Start Over Descriptor "*PAPER products industry" Topic paper products Publisher crain communications inc. (mi)
2 results on '"*PAPER products industry"'

1. Creativity marks this spot: K-C thrives in tiny Neenah.

Author

NEFF, JACK

Subjects
*MARKETING management, *CREATIVE ability in business, *PAPER products, *PAPER products industry, *MANAGEMENT, *MARKETING
Abstract

The article focuses on the paper goods industry company Kimberly-Clark Corp. The company's marketing of personal hygiene products such as toilet tissue, diapers and feminine hygiene products is discussed as an example of creative ability in marketing and in the integration of marketing with the company's other operations.

Published
2011

2. Kleenex gets ultra version.

Subjects
*PAPER napkins, *PAPER products, *PAPER products industry
Abstract

Reports on the launching of the Kleenex Ultra facial tissue by Kimberly-Clark Corp. to compete with Procter & Gamble's Puffs Plus.

Published
1990

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