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Your search keyword '"Sales management -- Case studies"' showing total 4 results
Start Over Descriptor "Sales management -- Case studies" Publisher crain communications, inc.
4 results on '"Sales management -- Case studies"'

1. Old-fashioned direct effective; case study

Subjects
Gen Digital Inc., Computer software industry -- Case studies, Sales management -- Case studies, Direct-mail advertising -- Case studies, Sales management, Advertising, marketing and public relations, Business
Abstract

Byline: CAROL KROL It's practically unheard of: a 22% response rate to good, old-fashioned direct mail. How did IT security software company Symantec Corp. accomplish that? Symantec's salespeople were tasked [...]

Published
2008

2. A Tale of Two Motivators

Author

Terez, Tom

Subjects
Employee motivation -- Case studies, Sales management -- Case studies, Business, Human resources and labor relations, Company business management, Sales management, Management, Case studies
Abstract

At first blush, Mike Weinbach and Justin Sewell seem to have a lot in common. Mike is 27 and Justin is 29. Both run successful dot-coms, in Boston and Austin, [...]

Published
2001

4. What makes companies well-loved?

Author

Perle, Ann

Subjects
Employee motivation -- Case studies, Labor relations -- Case studies, Sales management -- Case studies, Human resource management -- Case studies, Business, Human resources and labor relations, Sales management, Case studies
Abstract

Engaging workers' hearts and souls, not just their minds, will be the next catalyst for success in business. A few months ago, Fortune featured its inaugural The 100 Best Companies [...]

Published
1998

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