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Byline: Don Klein TO STEAL AN AD slogan from another product back in the day, Volvo has 'come a long way, baby,' as evidenced not only by worth-a-second-glance models such [...]

Byline: Mark Rechtin Volvo has long used its advertising to brag about safe, solid cars. Now the Swedish automaker wants to put the spotlight on cool-looking cars. Stepping away from [...]

Byline: JEAN HALLIDAY jhalliday@crain.com Breaking a long-held advertising taboo, Volvo is bringing to the U.S. a campaign that dares to show consumers dissing its brand. The push asks consumers whether [...]

Byline: Ken Wheaton How does Pope Benedict XVI roll? In a Volvo, according to news from the carmaker last week. In a ceremony at the Vatican, his holiness was granted [...]

Byline: Mark Rechtin After experimenting with the idea that Volvo could sell itself as stylish as well as safe, the automaker is returning to its safety-first message - with a [...]

Byline: Bradford Wernle Volvo executives say an ad campaign based around a car-buying mystery has created record traffic in its showrooms across Europe. 'The Mystery of Dalaro' ads stated that [...]

Byline: Julie Cantwell Volvo soon may join sister brand Jaguar in doing gay-specific advertising. In December, Jag started running a print ad for the X-Type in gay-targeted magazines that plays [...]

DoubleClick to deliver ads for Meredith Magazine publishing company Meredith has established an alliance with Internet advertising company DoubleClick to use the latter's advertising solution in the e-mail newsletters associated [...]

Have you noticed more dogs in auto advertising these days? You may recall the advertising line ``Dogs love trucks'' from Nissan's TV commercials from TBWA/Chiat/Day in Playa del Rey, Calif., [...]

Volvo dealers are spending significantly more on regional advertising under a new ad association program. Volvo's dealer associations grew to 40 under a program that started Jan. 1. Last year [...]