Search

Your search keyword '"Steinhauser, Ralf"' showing total 1 results
Start Over Author "Steinhauser, Ralf" Publisher conversation media group ltd.
1 results on '"Steinhauser, Ralf"'

1. Junk fees and drip pricing: the underhanded tactics we hate yet still fall for.

Author

Steinhauser, Ralf

Subjects
PRICES, LOSS aversion, HATE, ADMINISTRATIVE fees
Abstract

Welcome to the world of drip pricing -- the practice ofadvertising something at an attractive headline price andthen, once you've committed to the purchase process,hitting you with unavoidable extra fees that areincrementally disclosed, or "dripped". We are easy prey for drip pricing, the practice ofincrementally disclosing unavoidable additional fees,squeezing our wallets and feeling unfair. [Extracted from the article]

Published
2023

Catalog

Books, media, physical & digital resources
See catalog results