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Focuses on the fashion show of Giorgio Armani held in New York City in October 2004. Celebrities who participated in the show; Attendance of Armani in the promotion of the book "Oscar Night: 75 Years of Hollywood Parties," by Graydon Carter; Marketing strategy of Armani.

The article reports on how the exclusive deal to sell AC/DC's new album "Black Ice" helps promote the sales at Wal-Mart Stores Inc. young men's business in the third quarter 2008 in New York. AC/DC's album plus video game helped sales in the young men's department increased as well as through Wal-Mart's sharp pricing in apparel. Eduardo Castro-Wright, Wal-Mart U.S. CEO, said that apparel continues to work for them particularly in basics.

The article reports on the new course of New York-based sportswear brand Nautica Jeans Co. in 2009. Under the management of Karen Murray, the company will launch a series of new design, merchandising and in-store presentation initiatives. In 2008, the firm has suffered from a long slide in sales and a muddled brand message.

The article reports on the plan of Rag & Bone to launch its first pre-spring collection in New York City. Marcus Wainwright, co-founder of Rag & Bone, explained that precollection will help the flow of their merchandise. It states that the first pre-spring line encompasses about 50 pieces, compared to 250 in a regular seasonal collection. Wainwright notes that it is primarily item-driven, rather than a fully formed collection.

The article profiles Karen Murray Karen, president of the sportswear coalition at VF Corp. in New York City. Murray plans to unveil the new merchandise direction and marketing plan to the press this month, following a trip to Hong Kong this week to meet with suppliers and Nautica offices. Despite her optimism, she faces the stiff challenge in turning around the brand's prospects. She has demonstrated exceptional leadership and has brought fresh perspective and energy to the business.

The article reports on the plan of Shaun White, the action-sport star, to launch his new apparel line for men in New York City on July 29, 2008. The plan includes the young men's and boys' collection is an aesthetic fit for the streets, with slim-fitting dark denim, plaid woven shirts and graphic T-shirts. The retail prices include $29.99 for skinny-fit jeans, $24.99 for a hooded, striped henley and $14.99 for graphic T-shirts.

The article reports on the established developments of Weatherproof Garment Co. in marketing and advertisement industry in New York. It cites the move of Weatherproof on announcing the purchased of two-second commercial on January 2008. Eliot Peyser, the chief executive officer (CEO) of Weatherproof said that the company's promotional material, commercializing and advertising ideas were produced within the business.

The article reports that Saks Fifth Avenue has completed its second phase men's wear repositioning campaign will has resulted in a new Polo shop, a collection designer department and a variety of new shops at its flagship store in New York City. Men's department now accounts for around 71,000 square feet on the sixth and seventh floors. The primary component of the initiative was the relocation of the Polo Ralph Lauren shop from the seventh floor.

Reports on the appointment of Denise Seegal as president and CEO of the Nautica division of New York City-based VF Corp. in August 2004. Career highlights; Marketing strategy of Nautica; Focus of the division on geographic expansion opportunities.

Reports on the license agreements signed by New York-based bag company Yak Pak with Music Television, Wrangler and Original Penguin in August 2004. Marketing strategies targeted by Yak Pak; Criteria of the company in selecting brand partners; Significance of the agreement.

Reports on the opening of J.C. Penney department store at Queens Center mall in Elmhurst, New York. Focus on the men's wear section; Improvements and changes made in the store; Merchandising tactic used in the store; Anchors and tenants of the store. INSETS: Field of Creams;Dual Action.