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The article profiles New York City public relations professional Howard Rubenstein. The piece discusses Rubenstein's role in protecting the reputations of a number of prominent New Yorkers. Rubenstein's activities as a mediator between feuding celebrities and as a political fund raiser are examined.

The article is an account of the 70th birthday party thrown in 2006 for New York City-based publicist Bobby Zarem. A typical week for Zarem, which includes motion picture premières and dinner with movie stars, is described. The party took place at Elaine's, a New York City restaurant famed for its celebrity clientele, which has been the site of some of Zarem's greatest public relations triumphs.

Profiles New York City press agent, Gene Weber. Career history of Weber; Major clients; Contemporaries; Press releases issued by Weber; Views about the press.

The article reports on the unveiling of a major promotion and public relations (PR) program of Weatherproof Inc. at MAGIC dubbed as "If It's Freezing... It's free!" that would reimburse any consumer who purchase a coat if the temperature is 32 degrees or below on Thanksgiving Day in New York City. The program is said to be the latest PR push of the firm's president Freddie Stollmack. Moreover, the program will be the centerpiece of the firm's fall marketing campaign.