Search

Your search keyword '"Hasan, Moudud"' showing total 1 results
Start Over Author "Hasan, Moudud" Publisher clute institute
1 results on '"Hasan, Moudud"'

1. Firms Commitment And Brand Image And Their Impact On Experience Marketing: Developing Countrys Perspective

Author

Abdul Highe Khan, Muhammad Sabbir Rahman, and Hasan Moudud

Subjects
Return on marketing investment, Brand management, Marketing management, business.industry, Context (language use), Business, Business and International Management, Marketing, Public relations, Marketing research, Quantitative marketing research, Marketing strategy, Exploratory factor analysis
Abstract

This research applied exploratory factor analysis, confirmatory factor analysis and structural equation modeling to investigate the experience marketing philosophy on service providers within the context of Bangladeshi consumers. The findings confirmed that there is a strong relationship between brand images towards experience marketing when physical context of a firm plays a mediating role. This research opens up opportunities for managers to identify significant factors those are linked towards building experience marketing.

Published
2013
Full Text
View/download PDF

Catalog

Books, media, physical & digital resources
See catalog results