1. El Cuadro de Mando Integral como herramienta de gestión en equipos de la Serie Nacional de Béisbol cubanos.
- Author
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Ramos Acevedo, Isis Neisy, González Quesada, Osmany, Gómez Tejeda, Yanisleidy, and Barroceta de Rojas, Carlos
- Subjects
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BASEBALL , *BALANCED scorecard , *STRATEGIC planning -- Methodology , *SPORTS administration , *BASEBALL team management - Abstract
Introduction: The use of the Balanced Scorecard has been extended from the business world to the public administration and has reached the sports arena. Objective: To design a procedure for the elaboration of a Balanced Scorecard for the teams of the National Cuban Baseball League and its implementation in the Sancti Spíritus team. Methods: Interviews and surveys were conducted. Statistics of the Cuban Baseball Federation were consulted; studies of upgrading needs of technicians; satisfaction surveys; movie recordings of games; motivation and leadership studies; medical reports; other documents describing the organizational climate. The stages of the procedure were formed from the creation of the organizational framework and redefining the strategic bases of the team, until developing the Scorecard and managing its implementation. Results: The Integral Scorecard of the Baseball Team of Sancti Spiritus was designed, with perspectives of learning and growth, processes, social and financial responsibility, which are described and organized by objectives, strategic actions and indicators aligned with the structure and defined and described processes for Cuban baseball teams. Conclusions: The use of this tool facilitates the management control in them and allows to prioritize decisions based on strategic maps. [ABSTRACT FROM AUTHOR]
- Published
- 2017