1. Supplemental Nutrition Assistance Program (SNAP)-authorised store marketing environments in Louisiana encourage the selection of less nutritious foods and beverages.
- Author
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Houghtaling B, Cater M, Pradhananga N, and Holston D
- Subjects
- Beverages, Commerce, Food Supply, Humans, Marketing, Poverty, Food Assistance
- Abstract
Marketing influences consumers' dietary purchases. However, little is known about marketing environments in Supplemental Nutrition Assistance Program (SNAP)-authorised stores. The present study explored SNAP-authorised store marketing environments in Louisiana by rurality, store ownership and store type ( n 42). Sampling methods were designed to include randomly selected stores in each geographic area of the state. The GroPromo was used to measure placement, promotion, and child-focused aspects of marketing strategies used for healthier (fruits and vegetables) and less healthy products (chips, candy, sugar-sweetened beverages, child-focused cereal) in medium- and high-prominence marketing areas. In using multivariate analysis of variance (MANOVA) ( P < 0⋅05) for data analysis, variations in GroPromo scores were found among SNAP-authorised stores by rurality ( P < 0⋅05) and store ownership ( P < 0⋅001); no differences were found by store type ( P > 0⋅05). Future research, practice and policy strategies are required to understand the influence of marketing environments on SNAP participants' dietary quality and to design responsive public health interventions., (© The Author(s) 2022.)
- Published
- 2022
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