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The author will try to develop the notion of 'valence' ('Aufforderungscharakter'), first introduced in psychology by the work of K. Lewin, from a phenomenological point of view. In a first approximation, an object has valence insofar as it prompts us to action. Valence is an important – although in contemporary philosophy of mind quite neglected – feature of our practical experience. Here we will concentrate on the consciousness of valence and its descriptive features. After distinguishing, on the one hand, 'valence' from 'value', and pointing out how, on the other hand, 'valence' should also not be confused with J.J. Gibson's 'affordance', we will try to develop the implications of this notion beyond the original scope of Lewin's experimental psychology: on the one hand, by introducing the idea of 'passive valence' and, on the other hand, by investigating the relation between valence and emotion and discussing the possibility of 'emotional valence'. [ABSTRACT FROM AUTHOR]