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This article distinguishes between the protection of well-known foreign trademarks and well-known national trademarks under Jordanian legislation, in particular the Jordanian Trademarks Law and the Unfair Competition and Trade Secrets Law. This article does not dispute that well-known foreign trademarks will enjoy certain privileges, whether registered or not. Rather it contends that reforming Jordanian Trademarks Law to remove vagueness in protecting well-known national trademarks may hold merit. Any legislative change, however, would need to be carefully considered in light of how well-known foreign and national trademarks generally coexist under the Jordanian Trademarks Law. [ABSTRACT FROM AUTHOR]