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During World War II, draconian paper rationing and the increased difficulties in exporting books to readers abroad presented particular challenges to Penguin Books. They had always enjoyed an international audience, but now had many of their eager UK readers in uniform and posted abroad. The challenge--to keep a regular flow of books to that remote and scattered audience-- appealed to Penguin's founder, Allen Lane, who contrived to supply books through several ingenious and unconventional methods. [ABSTRACT FROM AUTHOR]

One hundred years ago, Frederick Taylor and the pioneers of scientific management went into battle on US factory-floors. Armed with stopwatches and clipboards, they were fighting a war over measure. A century on and capitalist production has spread far beyond the factory walls and the confines of 'national economies'. Although capitalism increasingly seems to rely on 'cognitive' and 'immaterial' forms of labour and social cooperation, the war over measure continues. Armies of economists, statisticians, management-scientists, information-specialists, accountants and others are engaged in a struggle to connect heterogeneous concrete human activities on the basis of equal quantities of human labour in the abstract – that is, to link work and capitalist value. In this paper, we discuss contemporary capital's attempt to (re)impose the 'law of value' through its measuring of immaterial labour. Using the example of higher education in the UK – a 'frontline' of capitalist development – as our case-study, we explain how measuring takes places on various 'self-similar' levels of social organisation. We suggest that such processes are both diachronic and synchronic: socially-necessary labour-times of 'immaterial doings' are emerging and being driven down at the same time as heterogeneous concrete activities are being made commensurable. Alongside more overt attacks on academic freedom, it is in this way that neoliberalism appears on campus. [ABSTRACT FROM AUTHOR]