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Start Over Author "Okell, Bob" Publisher bridgetower media holding company, llc
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1. Genie: transformed beyond hardware

Author

Okell, Bob

Subjects
Philips Home Products Corp. -- Planning -- Marketing -- Management -- Names, Genie Home Products Co. -- Names -- Marketing -- Management, Home appliances -- Marketing -- Planning, Company marketing practices, Company business planning, Company business management, Business, Home furnishings industry
Abstract

Genie: Transformed beyond hardware AKRON, Ohio -- John Gray is in a good position to prove that a hardware-oriented company like Genie Home Products can make it as big in [...]

Published
1986

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