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Changes in lifestyles and clothing consumption patterns as paths to a sustainable society defines sharing as one of the strategies of slow fashion. Through practice theories, this research explores materials, competences and meanings that make up the practice. Thus, we sought to identify how the elements and the dynamics of clothing sharing are configured. Using a qualitative case study, data were collected through observations, semi-structured interviews (individual and group), and a focus group carried out with practitioners and providers of a collaborative store. Our results revealed that: (a) for practitioners, the practice of sharing means exclusivity, economy, and sustainable consumption; (b) for providers, the practice is linked to a conscious consumption as an opportunity for more sustainable business, including financially (c) and different materials guide the practice of sharing clothes. The elements of clothing sharing are similar between practitioners and providers; therefore, they indicate the effectiveness of the practice, in addition to pursuing sustainable consumption. The research then contributes to the development of research on sustainable consumption once it identifies management practices aimed at the collaborative consumption of clothing. [ABSTRACT FROM AUTHOR]

In the search for sustainability and urban reconfiguration, this research analyzes a business model used in sustainable urban mobility initiatives that integrates public and private agents (socio-technical actors - ST-actors) in Fortaleza (Brazil). An integrated case study was carried out with two initiatives: VAMO Fortaleza (e-carsharing) and Bicicletar (bike sharing). Interviews were conducted with the protagonist ST-actors, and documents were analyzed focusing on shared urban mobility. We observed that the initiative implementation integrates ST-actors through public-private partnerships. Based on that, a schematic model was designed to illustrate ST-actor integration as a business model that can be replicated in other contexts using sharing economy principles. In the context of the urban mobility reconfiguration focused on sustainability, we explore a case which has been internationally recognised and we present an underexplored theme about sharing economy initiatives that can be practised. [ABSTRACT FROM AUTHOR]

With the transformation of the market into a provider of relevant symbolic resources, individuals like to demonstrate consumer goods that reflect their values and shared lifestyles. Thus, the aim of this study is to define identity profiles of craft beer enthusiasts based on their consumption practices. Using exploratory qualitative research, 55 consumers were interviewed and observations were made in the city of Fortaleza, Ceará, Brazil. The results present five consumer identity profiles in the culture of the craft beer consumer: Beginner, Adventurer, Beer Evangelist, Expert, and Beer Snob. The research enriches the studies inherent in consumer culture by presenting identity profiles based on consumption habits, and what is more, the research also makes a contribution by presenting the segmentation methodology in which the suggested identities can serve as a mechanism for industry organizations in the search for relationship strategies with the target audience. [ABSTRACT FROM AUTHOR]