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Programming optimizes an automobile engine's performance by providing beneficial tuning with moderate airflow enhancements. As the demand for the automotive parts varies from customer to customer, the concept of packages incorporating the combination of parts such as an exhaust system, intake, and engine tuning programmer, required by the customer, is identified as one of the sales improving strategies of the retail accessory business. Information on different motor parts available with different retail stores is provided.

The different product promotion approaches and dealer support, of Penda corp., which increased drop-in-bedliners sales, are discussed by eight retailers. Manufacturers' suggested retail price (MSRP) program launched by Penda Corp., yielded improvement in sales of expensive Skid Resistor bedliners.

Suggestions are offered to help automotive parts stores manage their sales by better understanding the needs of customers.

Truck accessory manufacturer Westin Automotive Products markets its aftermarket products by displaying them on a project vehicle.

Soundz Good offers mobile electronic equipment and accessories.

Electronic add-ons for SUVs and pickups offer performance increases.

The services of outside consultant, Rob Wilber, to improve the sales of automobile retailer,Barry Ross, are mentioned. The marketing consultant helped in improving the sales and designing effective marketing strategy for the retailer.

Sun Tire Services Inc is not a typical tire dealer. This is because the firm specializes in marketing private brands of tires. According to Sun Tire owner Dick Erickson, the reason he markets private brands is because of their bigger profit margins. However, he is quick to point out that an excellent reputation is a prerequisite for selling private brands. Thus, the marketing of private brands is heavily dependent on winning the trust and confidence of consumers. To this end, private brand dealers do not resort to downgrading major brands or using bait and switch tactics., Sun Tire serves the public with private brands Image is almost everything Erickson, owner of Sun Tire Services Inc. in Jacksonville, Fla. That's why the 70 employees manning his nine [...]

The impact of H.B. 2011 Bill, which is introduced by Massachusetts Legislature that prohibits the sale or reuse of modified automotive exhaust systems, is discussed.

Packaging as an effective marketing tool for truck accessory retailers is evaluated. Deploying the strategy of packaging parts together, where a programmer module that optimizes an engine's performance is sold along with an intake and an exhaust bought by the customers to improve the sales performance is emphasized.

Echlin Inc.'s Brake Parts Inc. supports customers in every aspect of distribution. The company maintains the Brake and Safety Center Program purported at helping dealers compete effectively. The program is available to installers through three point-of-purchase (POP) kits and integrates POP displays, training materials and free automobile parts. Training and technical resources are also an important part of the program.

APS Inc's Big A system supports more than 1,400 Big A Auto Parts stores with a number of services. For example, the Big A 1-800 Techline service provides technicians with a means to get their technical service questions answered. The TransLink system provides 24-hour service to system showing stock availability, price and dealer part number information.

Are your customers' cars supermarket puddle jumpers? Turnpike cruisers? Round town kidmobiles? Vacation trailer-pullers? Whatever the case may be, cars have different shock, strut and spring needs. Their needs can't [...]

Promote safety measures ... in a snap Most customers will acknowledge the importance of having a good view of the road. But they often need your help in translating that [...]

Years ago we had a fine seat cover and auto trim department. It was interesting to note the difference in the customer's attitude when buying new tailor-made seat covers compared [...]