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The article discusses the market for ham in the U.S. and what meat retailers are doing. According to the article, while Easter and December holidays provide for the biggest sales of ham, consumers do not purchase ham as an everyday family meal. Research conducted by the NPD Group reveals that 60% of all entrée ham is used as an entrée dish. Smaller presliced ham is being marketed to families as a tasty, convenient, easy-to-cook product that can be used for a variety of dishes.

Focuses on the United States sausages and ham industry. Top 10 refrigerated breakfast sausage and ham brands; Findings of the ACNielsen Homescan Fresh Foods Consumer Facts 1998; Future meat industry trends; Increase in opportunities and competition.