1. PERFECT PARTNERS.
- Author
-
Canning, Kathie
- Subjects
SALES forecasting ,HOUSE brands ,SAUCES ,MARINADES ,PASTA products ,MEAT ,SEAFOOD ,SEAFOOD sauces - Abstract
The article focuses on the efficiency of sauces and marinades when added to everyday meals such as pasta, meat, or seafoods. According to the article, sauces and marinades help build excitement within private label programs. It stresses that private label meat sauce, marinades, or glaze and private label seafood sauce subcategories depicted a sales gains of 15.5% and 13.5% respectively in May 2008. Moreover, private label spaghetti and Italian sauce had 11.7% sales increase in the same period.
- Published
- 2008