1. A-B 'drafts' fluted bottle for Chicago trial
- Subjects
Anheuser-Busch Companies Inc. -- Packaging ,Anchor Glass Container Corp. -- Product information ,American National Can Group Inc. -- Product information ,Brewing industry -- Packaging ,Beverage container industry -- Product information ,Business ,Food and beverage industries - Abstract
Anheuser-Busch Companies Inc (A-B) will test market new fluted beverage cans and bottles for its Michelob Golden Draft brand of beer. The fluted metal cans have beveled edges for strength and are produced by American National Can Co. The beveled-edged glass bottles are produced by Anchor Glass Container Corp. A-B hopes the new packaging will increase brand identity and impart a sense of quality and tradition to consumers.
- Published
- 1992