1. Plain packaging: how much evidence is enough?
- Author
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Moodie, Crawford, Bauld, Linda, and Stead, Martine
- Subjects
- *
PACKAGING , *SMOKING , *SMOKING cessation - Abstract
In this article, the author offer information on plain packaging of tobacco products and reduced tobacco consumption. They inform that plain packaging will end form of promotion by cigarette producing industry along with an integrated program of educational campaigns and support for quitters. They mention that cigarette packaging has become the most important marketing vehicle to the industry to attract new smokers. They report several benefits of this type of packaging including reduction in appeal of smoking to young people and strengthening the impact of graphic health warnings.
- Published
- 2013