1. The Last-Mover Problem.
- Author
-
Carr, Austin
- Subjects
NEW business enterprises ,APPLICATION software ,MARITIME shipping ,FREIGHT & freightage - Abstract
The article discusses how Sennder Technologies GmbH, a startup based in Berlin, Germany that develops digital tools to match shippers with struck operators, is trying to bring an extremely technology-resistant industry into the age of apps. Sennder's software is part of road-freight marketplace, part fleet-management app and offers mom and pop outfits a list of nearby loads. A background on the establishment of the company is offered.
- Published
- 2023