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Your search keyword '"Callaghan, D.P."' showing total 2 results
Start Over Author "Callaghan, D.P." Publisher billboard media llc
2 results on '"Callaghan, D.P."'

1. Cable ready: studio marketers are spending on cable, realizing it's the right venue to target their audience. (Movies and the Media)

Author

Callaghan, D.P.

Subjects
Motion picture industry -- Marketing, Company marketing practices, Arts and entertainment industries, Business, Business, international
Abstract

While nearly all media sectors have been at least pinched by the recent economic belt-tightening, Hollywood studios scored their fattest boxoffice haul ever in 2001, earning $8.41 billion - a [...]

Published
2002

2. Hot spots: Artists now view getting over on commercials as a valid route to self-promotion. (film & TV music update)

Author

Callaghan, D.P.

Subjects
Television advertising -- Influence -- Marketing, Sound recordings -- Marketing, Sound recording industry -- Marketing, Company marketing practices, Arts and entertainment industries, Business, Business, international
Abstract

Rock stars have bashed 'sellouts' almost as long as they've embraced sex and drugs, but it appears those days are over. Sex and drugs might still be 'rock,' but so [...]

Published
2002

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