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By 1939, there were an estimated 150,000 immigrant Jews in Paris: half the entire Jewish population of France. More than seventy-five percent of them came from Eastern Europe. Scholarship on the immigrant Jewish community in Paris primarily focuses on the role that the Yiddish-language immigrant press played in demarcating political affiliation. Less explored, however, are the roles that the Yiddish press played in creating a Jewish community rooted in both French and Jewish cultural norms. This article analyzes Naye prese through its use of culture and gender constructs to understand more fully the larger implications of the Yiddish press in Paris. [ABSTRACT FROM AUTHOR]