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1. Only a First-Rate Insurance Agency Is Worth Acquiring.

Author

Seidman, L. William and Pottridge, John L.

Subjects
INSURANCE business activities of banks, INSURANCE
Abstract

Warns banks against the pitfalls of venturing into the insurance business without first conducting proper research and industry analysis. Banks' use of insurance sales as a way to retain customers and generate stable fee income; Differences between banking and selling insurance; Challenges of integrating insurance into the banking culture; Ways to enter the insurance business successfully.

Published
2001

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