1. Güzellik tüketimi estetiği olarak Winx çizgi film serisi ve zihin altı mesajları.
- Author
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Küçük, Özlem
- Subjects
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PLASTIC surgery , *ANIMATED films , *CONSUMER culture theory , *FILM series , *CAPITALIST societies , *PERSONAL beauty - Abstract
Produced by the Italian Iginio Straffi, the Winx Club animated series is about a fantastic universe where fairies, witches and mythical creatures live together. Straffi prefers to use common Japanese manga (comics) with Western elements for the design process of the animated film. The physical appearance of the fairies were designed to the look like of popular stars such as Beyoncé, Jennifer Lopez and Kim Kardashian. Straffi’s Rainbow SpA combined with Viacom (US media company) after becoming internationally popular of the movie beyond expectations. The ongoing series of the film after partnership with Nickelodeon, display an example of American consumer culture that is growing importance of physical appearance and perfect beauty with constantly changing costume. Whether or not there is a consensus on exactly what is beautiful is one of the issues that have preoccupied thinkers since ancient times. What makes something or someone beautiful, whether it is a feature of a person or an object, is rather in the eye of the beholder. However, Winx Club series contain images that encourage luxury consumption and cosmetic surgery in the fictional universe of ‘perfect beauty’ which there is no connection between soul and beauty. I try to explain to perfect beauty ideal on capitalist society and in what ways, changing our body easily, via Winx fairies’ exaggerated physical appearances, which give encouraging signals for luxury cosmetic products. On the other hand, I will explain the differences between Winx Club with Heidi and Viking Vicky films for significant social messages. [ABSTRACT FROM AUTHOR]
- Published
- 2021
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