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This paper addresses a key social–cultural aspect of sustainability in the Gulf region: Workforce localization (WL). Our research objective is to empirically explore organizational socialization (OS) practices in the context of WL in the United Arab Emirates (UAE), where National Citizens (NCs) are a powerful minority in the workforce. This research adopts a qualitative methodology, using semi-structured interviews with managers in charge of the WL program in 14 organizations in the UAE, across different industrial sectors and ownership. We found five major OS practices: Establishing thorough orientation programs, providing formal training programs (skills, diversity/cultural awareness, supervisor, mentoring and coaching team building), redesigning NCs' jobs and work teams, engaging expatriates in NCs' OS processes, and organizing networking events. All organizations rigorously evaluated the effectiveness of their OS practices. This study contributes to the empirical literature on management OS, WL, and diversity management in a non-western, emerging Arab country. It contributes to theory development on the content of OS practices, showing how a minority can be a powerful group around whom socialization processes are tailored to integrate them fully into the organization. Practically, our findings inform managers of how to adapt their existing OS practices to the specific needs of minority members, and support Gulf Cooperation Council (GCC)-based organizations and policymakers with the design, monitoring, and implementation of WL programs, and with the development of a sustainable workforce.

Drawing largely on a high-profile case of unequal pay at the BBC (British Broadcasting Corporation) as an illustrative example, this conceptual paper considers differences and interrelationships between merit and deservingness, where the latter captures how, through appropriate performances, merit is given recognition and value. We propose a performative understanding of deservingness that highlights its gendered and embodied dimensions. Informed by Judith Butler’s account of gender performativity, we show that, while merit is conventionally conceptualized as a relatively fixed set of attributes (qualifications, skill) ‘attached’ to the individual, deservingness captures how, in gendered terms, value and recognition are both claimed and conferred. As we argue, a gendered, deserving subject does not pre-exist but is performatively constituted through embodied practices and performances of what is seen as worthy in a particular time and place.