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Abstract The Confederate battle emblem persists as a controversial issue in the South. The debate hinges on whether support for the flag is a result of racism or a sense of commitment to Southern heritage. We examine this question with an experimental design, embedded in a representative Internet survey, in the state of Georgia where, until recently, the state flag prominently featured the Rebel Cross. Specifically, we consider the effects of framing the debate in different ways---as a non-racial heritage issue, or as a racially infused conflict--- on support for Confederate symbols among White men and women. We hypothesize that support for the battle flag will decline among women when it is associated with racism. Men, on the other hand should be largely unaffected by such racial frames. Additionally, we examine the role that partisanship plays in support for the battle flag and the role of racial considerations in the partisan transformation of the South. We anticipate that Democratic women will be most likely to abandon support for the Confederate battle emblem when it is associated with racist hate groups. Further, framing this debate in terms of race should encourage White men, but not women, to abandon the Democratic Party. Lastly, we hypothesize that support for the battle flag is correlated with opposition to interracial marriage. Our results largely confirm each of these expectations. ..PAT.-Conference Proceeding [ABSTRACT FROM AUTHOR]