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Start Over Author "Manning, Ken" Publisher american marketing association
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1. Letters.

Author

Manning, Ken, Ottman, Jacquelyn A., Randazzo, Michael, Kwicinski, Larry, and Rodwell, Anthony W.

Subjects
LETTERS to the editor, MARKETING, ENVIRONMENTAL protection, ENVIRONMENTALISM, GREEN marketing
Abstract

Several letters to the editor in response to articles in previous issues are presented, including the role of marketers and marketing in environmental protection.

Published
1989

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