Author: "Hsiao-Ching Lee" / Publisher: american marketing association - Searchworks@Jio Institute Digital Library Search Results

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Your search keyword '"Hsiao-Ching Lee"' showing total 5 results

Start Over Author "Hsiao-Ching Lee" Publisher american marketing association

5 results on '"Hsiao-Ching Lee"'

1. "YOU" ARE WATCHING AT ME: IMPACTS OF SERVICE ANTHROPOMORPHISM AND SELF-CONSTRUAL ON CONSUMER SELF-REGULATION.

Author: Chun-Tuan Chang, Hsiao-Ching Lee, Chao-Min Chiu, Chiung-Hui Huang, and Chih-Ting Huang
Subjects: ANTHROPOMORPHISM, SELF regulation, SOCIAL perception, EXPECTATION (Psychology), CONSUMER behavior
Published: 2024

2. SOME SWEETS KEEP DISEASES AWAY? DISEASE CUES ENHANCE CONSUMPTION OF SWEETS.

Author: Chun-Tuan Chang, Hsiao-Ching Lee, Szu-Ling Chen, Chia-Han Chang, and Chiung-Hui Huang
Subjects: CONFECTIONERY, PROMPTS (Psychology), FOOD consumption
Published: 2024

3. MORE EMPLOYEE ENDORSERS, MORE PERSUASIVE? CUE OF EMPLOYEE ENDORSER QUANTITY, SMILE INTENSITY AND PHOTO STYLE AFFECT SERVICE ADVERTISING PERSUASION.

Author: Chun-Tuan Chang, Zhao-Hong Cheng, Hsiao-Ching Lee, Chia-Han Chang, Shih-Yu Ting, Sam Lee, and Shin-Yi Su
Subjects: ADVERTISING endorsements, PERSUASION (Psychology)
Published: 2024

4. When "Humanlike" Becomes "Humans Don't Like It": The Impact of Regulatory Focus and Health Locus of Control on Evaluations of Anthropomorphized Healthcare Products.

Author: Chun-Tuan Chang, Hsiao-Ching Lee, Yu-Kang Lee, Tsung-Pin Wang, and You Lin
Subjects: ANTHROPOMORPHISM, LOCUS of control, MEDICAL equipment, SELF-expression, WILLINGNESS to pay
Published: 2019

5. Eat Me, Eat Me Not: Cute Food and the Consumer Disposition.

Author: Hsiao-Ching Lee, Chun-Tuan Chang, Yu-Shian Huang, and Yu-Hsuan Chen
Subjects: FOOD consumption, CONSUMER behavior, NATURAL foods, MOTIVATION (Psychology), FOOD chemistry
Abstract: Cute food can be angel or devil depending on motivation, food type, and affect state. [ABSTRACT FROM AUTHOR]
Published: 2017

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