Author: "Davari, Arezoo" / Publisher: american marketing association - Searchworks@Jio Institute Digital Library Search Results

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Your search keyword '"Davari, Arezoo"' showing total 5 results

Start Over Author "Davari, Arezoo" Publisher american marketing association

5 results on '"Davari, Arezoo"'

1. Marketing Strategy: Investigating Market-Based Assets: Investigating the Factors Leading to Brand Deletion Decision: A Resource Perspective.

Author: Davari, Arezoo and Iyer, Pramod
Subjects: MARKETING strategy, BRAND name products, BRANDING (Marketing)
Published: 2018

2. Ethics and Socially Responsible Marketing: More Than Profit: Social Responsibility in the Marketplace: Morality, Celebrities, and Brand Endorsements from an Ethical Ideology Perspective.

Author: Van Steenburg, Eric, Davari, Arezoo, and Dadzie, Charlene
Subjects: MARKETING strategy, BRANDING (Marketing), SOCIAL responsibility of business
Published: 2018

3. Investigating the Determinants of Brand Performance: The Key Role of Internal Branding.

Author: Iyer, Pramod and Davari, Arezoo
Subjects: PRODUCT management, BRAND name products, ORGANIZATIONAL performance, BRANDING (Marketing), HUMAN capital
Abstract: This paper examines the role of internal branding in facilitating the brand vision and objectives to enhance brand performance. [ABSTRACT FROM AUTHOR]
Published: 2017

4. Price, Value, and Green Purchase Intentions.

Author: Iyer, Pramod and Davari, Arezoo
Subjects: PRICING, CONSUMER preferences, GREEN products
Abstract: An abstract of an article regarding price fairness and purchase intentions for green products is presented.
Published: 2014

5. DOES BRAND EQUITY MEAN BRAND EQUITY? AN EMPIRICAL STUDY OF CONSUMER BASED BRAND EQUITY AND FINANCIAL BASED BRAND EQUITY.

Author: Thuy Nguyen, Dadzie, Charlene, and Davari, Arezoo
Subjects: BRAND equity, CONSUMERS
Abstract: An abstract of the article "Does Brand Equity Mean Brand Equity? An Empirical Study of Consumer Based Brand Equity and Financial Based Brand Equity" by Thuy Nguyen, Charlene Dadzie and Arezoo Davari is presented.
Published: 2013

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