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Start Over Descriptor "Civilization -- Economic aspects" Publisher american marketing association
2 results on '"Civilization -- Economic aspects"'

1. Antecedents of market orientation: a cross-cultural comparison

Author

Brettel, Malte, Engelen, Andreas, Heinemann, Florian, and Vadhanasindhu, Pakpachong

Subjects
Civilization -- Economic aspects, Culture -- Economic aspects, Target marketing -- Analysis, Management -- Analysis, Advertising, marketing and public relations, Business, international
Abstract

The influence of national culture on the relationship between market orientation and certain managerial antecedents is investigated. It is found that national culture has a bearing on the influence of antecedents in some cases while culture-independent relationships emerge in other situations. Findings are based on samples from Germany, Thailand, and Indonesia.

Published
2008

2. A cultural models approach to service recovery

Author

Ringberg, Torsten, Oderkerden-Schroder, Gaby, and Christiansen, Glenn L.

Subjects
Consumer preferences -- Analysis, Civilization -- Economic aspects, Culture -- Economic aspects, Econometric models -- Usage, Advertising, marketing and public relations, Business
Abstract

The empirical model of the relation between culture and consumers' expectations of service recovery from manufacturers and marketers of goods and services is presented.

Published
2007

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