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Start Over Topic commercial products Region canada Publisher american marketing association
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1. The Measurement of the Seriousness of Product Violations.

Author

Bourgeois, Jacques C. and Laroche, Michel

Subjects
SURVEYS, EMPIRICAL research, PRODUCT management, COMMERCIAL products, PRODUCT liability, CUSTOMER satisfaction, CONSUMER research, PRODUCTION planning, PRODUCT quality, PRODUCT differentiation
Abstract

This paper reports the main findings of a national survey designed to empirically establish a set of weighting factors on product violation that could be used as input in the allocation of resources by the Consumer Product Branch of Consumers and Corporate Affairs Canada. A conceptual framework is presented describing the method used to derive these weights. It was found that violations were perceived to occur more frequently for clothing and accessories, fresh fruits and vegetables, and cleaning and paper products. These ratings were shown to be related to purchasing behavior and quality violations were perceived much more serious than quantity violations and labelling violations, in that order. [ABSTRACT FROM AUTHOR]

Published
1987

2. WORLD ROUND-UP.

Subjects
MARKETING, ADVERTISING, COMMERCIAL products
Abstract

Presents an update on issues and events related to international marketing as of December 1974. Proposal concerning the importation of advertising materials in Canada; Information on the Marketing Techniques Center in Sweden; Deal between Zecha Associates Ltd. and PTM Communications.

Published
1974