1. Simulating eye tracking in buildings facades to understand the impact of visual experience and sensory responses: University of Baghdad facades as a case study.
- Author
-
Azzam, Zahraa Naser and AL-Moqaram, Asmaa M. H.
- Subjects
- *
EYE tracking , *SPACE (Architecture) , *ARCHITECTURAL details , *SOLAR panels , *ARTIFICIAL intelligence , *VISUAL perception , *FACADES , *COLLEGE buildings - Abstract
One of the things that help develop architecture and spaces that are characterized by cohesion and attractiveness to people and leave positive effects on them is knowing the impact of architecture on a person, his perception, and his experience in a place. In order to learn more about how buildings affect people and the sensory impressions and emotions they leave behind, the study presents the University of Baghdad as a case study which is one of the most prominent universities in Iraq to explore the impact of building facades on people's sensory experiences. Specifically, the researchers plan to use eye-tracking simulations to analyze building facades at the University of Baghdad and survey individuals who occupy the campus to collect information about their sensory response to these facades. The ultimate goal of this research is to gain a better understanding of the relationship between building facades and the sensory experiences they evoke in people. This pilot study demonstrates the power of a single biometric tool, the eye tracker, with a 3M VAS artificial intelligence software to rapidly detect building geometries that have been found to implicitly accommodate human inclinations in gathering people around their buildings. The results showed a strong relationship between the percentages recorded in the visual attention and eye-tracking program and the positive sensory responses shown by the results of the questionnaire, which included feelings of safety, arousal and visual pleasure, satisfaction and gratitude, Cheerfulness, attractiveness, and spatial affiliation. The three facades showed positive proportions of feelings and sensory responses, especially those that were characterized by complexity, coherence, and uniqueness in their design. Moreover, facades that contain traditional or heritage architectural details and elements, such as arches and solar panels, represent a mental link in the memory of campus users and recipients of these facades and visual stimuli. The novelty and significance of this article lie in its use of eye-tracking biometric tools to investigate visual behavior, an approach that is not yet widely used in the field of architecture. Specifically, the study focuses on analyzing the visual behavior of viewers toward the facades of nearby university buildings using a 3M VAS eye-tracking tool. Through this analysis, the study provides important insights into how individuals perceive and react to the visual cues presented by buildings. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF