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Mobile commerce is an industry that has rapidly grown in value over the years. Fewer customers now use their mobile devices only as a single functioning unit, expanding their purpose even to shopping. Despite its increasing popularity, recent literature reviews did not reveal a definitive study on m-commerce app interface quality and its relation to customer conversion. This paper aims to understand the influence of mobile interface on customer conversion by examining the top 2 e-commerce apps in the Philippines – Shopee and Lazada. The Regression analysis method is applied in determining relationships between variables. From a total of 385 participants, results show that dimensions of the mobile interface (visual appeal, layout quality, information quality) influence credibility and usability, except for in-app banners, which has a negligible effect on customers. The study has also found that all aspects of mobile interface positively influence customer conversion. On top of that, the researchers have also taken steps to discover that perceived trust and ease of use greatly affect customer conversion. Hence, when a customer finds an e-commerce platform to be trustworthy and user-friendly, the more they will be likely to purchase a product. [ABSTRACT FROM AUTHOR]

This paper aims to determine the factors that influence consumers’ decision-making prior to purchasing mobile phones in e- commerce platforms and retail establishments, otherwise known as traditional commerce. Although previous studies have been conducted in understanding consumer trust, this research specifically focuses on a specific industry only, which was a decision made in order to narrow down and better understand the consumer buying behavior, as opposed to having multiple industries which would result in inaccurate findings. Variables used were determined based on related literature leaning towards comparative research, as well as consumer buying behavior. Several methods, including descriptive statistics and independent t-test calculations, have been conducted by the researchers to come up with a conclusion that can assist consumers in having ample knowledge before purchasing a mobile phone on different commerce platforms. The researchers concluded that Traditional commerce is much preferable by the consumers with regards to these factors; credibility perceived ease of use, and satisfaction. [ABSTRACT FROM AUTHOR]

With the recent rise of internet-based businesses within the confines of the Philippines, people started to pay closer attention to shipping costs and other completion concerns, which are variables that influence a consumer's perception prior to purchasing. This study aims to look at how shipping fees influence customer satisfaction, which in turn influences their online buying selections. To fulfill this purpose, a quantitative research study was used to monitor the purchasing decisions that were made by male and female consumers between the ages of 20 and 29 in the National Capital Region of the Philippines, with a sample size of 385 respondents. Our findings indicated that online buyers definitely view shipping fees as a partitioned component of ecommerce. Concluding that the amount of shipping fee prior to the consumers' purchase definitely contributes to the fulfillment of deliberate satisfaction as well as elicits pure intentions in purchasing online. Ultimately, online buyers in the Philippines are fairly neutral about whether the amount of shipping fee completely affects the customer's online evaluation and choices. [ABSTRACT FROM AUTHOR]