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Start Over Author "Stengel, Jim" Publisher adweek, llc
2 results on '"Stengel, Jim"'

1. Picture the future: a new approach leading to multiple breakthrough models

Author

Stengel, Jim

Subjects
Company marketing practices, Company business planning, Wireless telephone, Wireless voice/data device, Product marketing strategy, Telecommunications equipment industry, Telecommunications equipment industry -- Marketing -- Product information -- Planning -- Methods, Cellular telephones -- Product information -- Planning -- Methods, Customer satisfaction -- Methods -- Product information, Marketing -- Methods -- Product information, Marketing industry -- Planning -- Product information -- Methods, Motorola Solutions Inc. -- Marketing -- Planning
Abstract

I recently read that by 2009, camera phones are expected to account for 89 percent of all mobile phone handsets shipped. Already, they are outselling digital cameras. Do you use [...]

Published
2005

2. Picture the Future.

Author

Stengel, Jim

Subjects
DIRECT marketing, CONSUMERS, RETAIL industry, RETAIL stores, ECONOMIC trends, BRAND name products, TECHNOLOGY
Abstract

The article discusses the importance of marketing in a particularly business. As one feels the way through the changes facing the marketing industry today, one must keep the consumer and these technology pioneers in mind. A similar sharing of expertise is needed to move the marketing model out of the past and into the future. But it's not going to happen without commitment, testing, experimentation and collaboration among agencies, media companies and technology companies. From innovation in database marketing to drawing on youth trends in the interactive space, the concepts spanned a spectrum of relationships with consumers and retailers.

Published
2005

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