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BACKGROUND Consistent and accurate measurement of Internet advertising is critical for acceptance of the internet and is an important factor in the growth of Internet advertising spending. This document establishes [...]

talk is cheap. And for the past several years, there's been a lot of talk about interactive's role in marketing and advertising that couldn't adequately address traditionally minded marketers' qualms. [...]

Since myths run rampant on the Internet, it's not surprising that there's also a wealth of myths about the Internet. How many times have you heard that content is dead? [...]

If there's one thing i-shops learned this year, it's that success is relative. In any year before 2001, no interactive agency with declining revenues, layoffs or significant client losses would [...]

HISTORY Everybody's a critic when it comes to the use of the Internet by soft-drink marketers. Analysts wonder: Why bother building elaborate sites with games and music if you can [...]

NEW YORK -- The price tag--$44.6 billion--puts last year's Internet deals to shame. But Microsoft's unsolicited offer to buy Yahoo doesn't address the core problems they both face in the [...]

LOS ANGELES -- Independent Ignited has added GameTap.com's $25 million creative and media business, the agency confirmed. The shop's first broadcast work for GameTap, part of what is expected to [...]

LOS ANGELES -- Former entertainment mogul Barry Diller said Wednesday that when it comes to the disruptive power of the Internet, incumbent media companies still 'don't get it,' with the [...]

NEW YORK -- While Google extends its reach to sell ads on sites all over the Web, Yahoo! is appealing to big-name publishers with a different approach: You sell ads [...]

NEW YORK -- For most of the Internet's brief history, reaching 20 million U.S. car buyers for a product launch meant calling the Web portals. But new options promise to [...]

CHICAGO -- One year ago, as Alltel was winding down a campaign using celebrity impersonators to skewer its larger telecom competition, the company's agency, Campbell-Ewald, created a MySpace page for [...]

NEW YORK -- The race to establish a viable, stock market-like selling venue for online advertising is heating up, as two smaller players have landed commitments from several well-known Web [...]

Gaming represents the fastest growing segment of online entertainment, increasing at the astounding rate of 25 percent per year, and it is projected that by 2010 real-time game advertising will [...]

Lately, any survey of the news includes a Senate debate on how to handle illegal immigrants (aka aliens) in the United States, while a recent Wall Street Journal report about [...]

For those in the advertising business who haven't run an online search campaign--and that is most of the industry--here's a quick guide to how to go about it. For simplicity's [...]

LOS ANGELES -- Independent davidandgoliath has given new meaning to the phrase 'on a shoestring' for athletic footwear client LA Gear, the agency said this week. As part of its [...]

NEW YORK -- Wrigley's today kicked off an online ad campaign, which included a 24-hour takeover of Yahoo!'s home page, to support the launch of its Eclipse Mints. The interactive [...]

Financial News Site Retools Ad Reports to Focus on New Metrics SAN FRANCISCO--No longer content to wait for an industry consensus on how to best measure online ads' effectiveness, CBS [...]

Interactive divisions of traditional advertising agencies aren't playing second fiddle anymore. But can they continue to gain prominence despite the economic downturn? Janis Mara reports in Wednesday's 'IQ Connect,' located [...]

Brevity may be the soul of wit, but for the shapers of wireless advertising, it's the heart of a new and unpredictable creative world. Packing a marketing message into a [...]

Interactive agencies begin 2001 with caution, optimism and time to do the job right. At the beginning of Y2K, so many dot-commers were partying like it was 1999, you'd almost [...]

Remember when you found a great price on a VCR and called a friend, who told a friend, who told her mother? In the Internet age, word of mouth has [...]

ClicVU's technology lets users bookmark banner ads for later consumption. Clickthrough rates, as low as half a percent these days, may be entering a period of global cooling, but ClicVU--a [...]

What's that light at the end of the brand tunnel? In WWF lore, there is a takedown I known as the 'piledriver.' Leaving its mechanics aside, let's just say it [...]

What's that light at the end of the brand tunnel? In WWF lore, there is a takedown known as the 'piledriver.' Leaving its mechanics aside, let's just say it appears [...]

Two-year old San Francisco-based agency Lot2l expanded its offerings in 1999 and acquired a noteworthy buzz for its consistently creative work. Founded in January 1998 by Kate Everett-Thorp, Lot2l president [...]

A company takes the leap from high-tech gadgetry to design-and succeeds. One of the smartest names in the e-services business spent the last 18 months transforming itself. The result? Sapient, [...]

A strategy rooted in old-media discipline lets this firm have it both ways. In an industry dominated by renegade startups founded by 20-something Silicon slackers, Grey Interactive stands apart because [...]

Direct response ad network Flycast Communications Corp., San Francisco, said it has signed on 400 sites for the commercial launch of Flycast Valet. The service lets participating sites add co-branded [...]

Building on the momentum of last year's integrated advertising campaign, Lycos Network this week will unveil its newest batch of online and offline ads, created by New York-based advertising agency [...]

Ford, with two of its Web partnerships in place, finds the road less traveled is no longer the Net. If there's one thing for sure about marketing on the Internet, [...]

Forecasters expect ad spending on the Web to nearly double in 2000 The millennium looks to bring another year of robust growth in online ad spending, as sharper technologies and [...]

The Shop@ identifier will be branded across AOL's network of Web sites, including Shop@AOL.com, Shop@CompuServe, Shop@Netscape and Shop@Digital City. E-commerce is getting easier for shoppers across America Online's portfolio of [...]

MARK GOLIN, EDITOR of People.com, looks back with some humor on the early days of his Web career in the late '90s. He had proudly created some new features for [...]

The CMO of VideoEgg makes a case for why brands that advertise online need to be interruptive. [...]

NEW YORK Cadbury Schweppes Americas Beverages confirmed last week that it has placed its domestic offline and online media chores in review. Consultancy Roth Associates will manage the process, and [...]

Advertisers, as ever, are on the hunt for audiences. The trouble they confront in the digital age is that those consumers are more dispersed than ever. That gives more power [...]

Where there is intense advertiser interest, agency startups often follow. While the Second Life metaverse upends some earthbound rules--it lets people fly, for instance--this one is intact, as can be [...]

There are new Wal-Mart ads running on the Internet, but the behemoth retailer didn't create them. Quite the opposite. Movie director Robert Greenwald hatched these mock testimonials from faux employees [...]

LOOKING TO GIVE online ads the same cachet as TV spots, MSN is issuing a 'friendly challenge' to three traditional creative directors at major ad agencies to create a groundbreaking [...]

Think you know interactive marketing? think again. Despite mounting evidence proving online's effectiveness at brand building, misconceptions persist. The IAB asked Marketing Evolution's Rex Briggs to peel away fact from [...]

Former Turner Interactive sales executive Richy Glassberg is launching internet sales firm Phase2Media. Glassberg hopes Phase2 will be a global phoenix rising from the ashes of Omni-Net.com, the defunct ad [...]

Portal mania will hit the airwaves in earnest next month as Yahoo and Snap each launch offline campaigns. For Snap, the Internet directory run by NBC and CNET, the campaign [...]

* Thinking Media and IDeutsch, both New York, last week launched a new banner campaign for Tanqueray featuring the Mr. Jenkins character in an interactive golf game. Users can drive [...]

It's been a year of transition for the direct response television industry. Many companies that have previously made fortunes selling products on TV have had trouble adjusting to a changing [...]

best use of new media Campbell Ewald's high-tech advertising effort for the new Chevy Venture minivan began, ironically, with a computer glitch. In January 1997, the Warren, Mich.-based agency was [...]

If pizza is the food of choice of Web surfers, Barry Marshall wants to feed the virtual world. The 35-year-old manager of interactive communications for Domino's Pizza has a corporate [...]

Mark Silva is the quintessential Internet entrepreneur. In 1995, he quit his day job at Bernard Hodes Advertising to found Real Beer inc., a Web publisher and online marketing consultant [...]

Competitive Media Reporting's new media measurement group, AdLab, has been spunoff as a separate unit called InterMedia Advertising Solutions. Joe Philport, former executive vp at CMR, has been tapped as [...]

NEW YORK--Saatchi & Saatchi Advertising Worldwide plans to create Darwin Digital, a stand-alone division devoted to interactive marketing. Darwin, to be based in New York, will operate under the agency's [...]